Simon Sinek
We think that we all have to like each other before we trust each other and that necessarily is not the case.Collection: Thinking
A company and leaders of the company have the responsibility of the precious lives of all the human beings that work there.Collection: Responsibility
I go into every meeting, into every room and for every speech understanding the standard deviation, the Bell Curve. I know there are about 10-15 percent of people in the room, who say, "I've been trying to say this for years. Finally. I agree. Yes, yes, yes." I know there are about 15 percent of the people in the room who think I'm an idiot, who think I don't know what I'm talking about, who think I'm naive or I have oversimplified everything. The majority who are open to the ideal.Collection: Thinking
Usually what happens is somebody grabs me and they always pull me off to the side. Nobody ever does it publically. They say, "I didn't want to be here." Or, "I don't usually like people like you." Or, "I didn't believe the things you actually talked about would work. I'm here to tell you that you converted me." That happens a lot.Collection: Believe
If you're interested in a book that will steadily grow and sell for a very long time, I promise you I will give you that.Collection: Book
If you're looking for a book that will spike in sales and then go away and then spike again when it comes out in paperback, your normal model, I definitely won't give you that.Collection: Book
I never imagined I'd be working with government, or military or politicians or big companies. None of this stuff I'm doing was on any business plan anywhere ever.Collection: Military
Too many people write books as a calling card.Collection: Book
I've been dogmatic to use myself as a case study.Collection: Use
When a player has a slump, we do not trade them, we coach them. It is the same with our employees.Collection: Player
When or if we "quote, unquote" do not like our work, it is probably because we do not feel safe where we go to work. So when you say, what can we do?, the irony is that the best thing we can do is, well one option, is to quit.Collection: Safe
It's the discipline to understand that the things that might make you rich or things might make you famous are sometimes worth pursuing and sometimes are not.Collection: Discipline
Walt Disney had a very clear sense of why. He was about happiness. Remember when Disney was founded, it was during war. People said that life sucked. And he said, "No." He was an eternal optimist who said: "Life is beautiful. It's about giving. It's about family." Look what happened. His cause grew and people committed themselves to helping him grow the Disney why and it was hugely successful.Collection: Beautiful
Following takes why. Transactions take what. It has to be real. It has to be the same for writing a book.Collection: Real
There's only one of me. With you using the why in the center of your work helps me.Collection: Helping
A great leader will never sacrifice the people for the numbers.Collection: Sacrifice
We invest in things like the future, like our children, like education. In other words, we invest in things that we understand we will not see an immediate return of investment but everybody knows it will have a positive impact and you can easily measure it over the course of time. Your why is exactly the same thing.Collection: Children
I can't stand those people, speakers in a room, they say this all the time, "If I can just help one person in this room, I've done my job." You have an audience of 500 people and your standard of success is one person? That's terrible. If you help one person in the room, you're an abject failure. You have to change something.Collection: Jobs
I cannot tell you on a day to day basis that there's a return on investment. I can tell you if you stick with it, absolutely in a few months things will start to change. It starts to change slowly. Things start to get a little easier. As the momentum builds it becomes bigger and bigger.Collection: Momentum
What I'm doing is obeying the law of diffusion of innovations.Collection: Law
Leadership is not about being a nice person or not a nice person.Collection: Nice
I'm a messenger. I'm one piece of a giant jigsaw puzzle.Collection: Jigsaw Puzzles
Quality effective leaders have the confidence to trust others to try, succeed, and sometimes to fail.Collection: Leader
I have to have an impact. That's what drives me to practice to make sure my words are clear and my stories are compelling. Right. Because it matters.Collection: Impact
Disney is beloved again. They can now attract the talent again and they can hold onto the talent again. People trust them again. It's all return since they went back to the why.Collection: People
My own career is a case study for what I believe in.Collection: Believe
I need an army. I need people out there who are either preaching with me to different audiences that I can't get to or who are implementing the work and helping people actually learn their why or practice their why or implement their why because I don't do that.Collection: Army
Time and energy. Those are the most valuable sacrifices leaders can make.Collection: Sacrifice
I don't consider myself an expert in the why.Collection: Experts
I'm simply following the journey.Collection: Journey
What I say is join me and be part of the army and find ways that maybe even I haven't thought of I haven't even thought of to help spread this message and inspire people to do what inspires them. That's what I need you to do.Collection: Army
If you're looking for a New York Times best-seller, I may or may not give you that.Collection: New York
Those who lead inspire us Whether they are individuals or organizations, we follow those who lead not because we have to but because we want to.Collection: Organization
What is a company that believes in good, clean family entertainment doing making R-rated pictures.Collection: Believe
A boss wants to pay for results, an employee wants recognition for effort. If a boss recognizes effort, they will get even better results.Collection: Effort
We must be clear about where we’re going if we want anyone to help us get there.Collection: Want
When we have a clear sense of our destination, we can be flexible in the route we take to reach it.Collection: Destination
The true value of networking doesn't come from how many people we can meet but rather how many people we can introduce to others.Collection: People
Systems and processes are essential to keep the crusade going, but they should not replace the crusade.Collection: Essentials
Great communicators don't just hear the words. Great communicators hear the meaning behind the wordsCollection: Behinds
The passion to change the world for the better is a more powerful force than defense to keep it the same.Collection: Powerful
I cannot tell you how long it takes for your exercise to work. If you haven't seen any results in a year or six months you're doing something wrong.Collection: Exercise
I'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try." Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try." I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.Collection: Military
What I thought I developed all of those years ago was a pattern to understand communication.Collection: Communication
We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.Collection: Hurt
If you go to the gym and you come home and look into the mirror, you'll see nothing. If you go the next day and you come home, you will see nothing. In fact sometimes you're in pain.Collection: Pain
What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.Collection: Exercise
I put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, "This inspired me. You should watch it. You should read this."Collection: Believe