Simon Sinek

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A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society.
- Simon Sinek
Collection: Positive
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Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes.
- Simon Sinek
Collection: Time
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If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you.
- Simon Sinek
Collection: Amazing
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The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.'
- Simon Sinek
Collection: Trust
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Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
- Simon Sinek
Collection: Space
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A friend is an emotional bond, just like friendship is a human experience.
- Simon Sinek
Collection: Friendship
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TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.
- Simon Sinek
Collection: Technology
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Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams?
- Simon Sinek
Collection: Dreams
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In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.
- Simon Sinek
Collection: Business
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The challenge of the unknown future is so much more exciting than the stories of the accomplished past.
- Simon Sinek
Collection: Future
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When I was a kid, I was a bit of a space geek. I loved the space program and all things NASA. I would read books about our solar system; I had pictures of the Space Shuttle on my bedroom wall. And yes, I even went to Space Camp.
- Simon Sinek
Collection: Space
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The cost of leadership is self-interest.
- Simon Sinek
Collection: Leadership
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The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
- Simon Sinek
Collection: Business
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Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.
- Simon Sinek
Collection: Leadership
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If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears.
- Simon Sinek
Collection: Money
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One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process.
- Simon Sinek
Collection: Best
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When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
- Simon Sinek
Collection: Trust
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Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won't stop working until that statistic is reversed - until over 90% of people go home and can honestly say, 'I love what I do.'
- Simon Sinek
Collection: Home
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A leader's job is not to do the work for others, it's to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible.
- Simon Sinek
Collection: Work
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Leadership is absolutely about inspiring action, but it is also about guarding against mis-action.
- Simon Sinek
Collection: Leadership
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The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve.
- Simon Sinek
Collection: Famous
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If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do.
- Simon Sinek
Collection: Respect
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We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered.
- Simon Sinek
Collection: Best
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The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when.
- Simon Sinek
Collection: Friendship
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I find, when you're an optimist, life has a funny way of looking after you.
- Simon Sinek
Collection: Funny
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Leadership is not about the next election, it's about the next generation.
- Simon Sinek
Collection: Leadership
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Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound.
- Simon Sinek
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The most basic human desire is to feel like you belong. Fitting in is important.
- Simon Sinek
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There is a difference between listening and waiting for your turn to speak.
- Simon Sinek
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The big picture doesn't just come from distance; it also comes from time.
- Simon Sinek
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More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions.
- Simon Sinek
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Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others.
- Simon Sinek
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Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.
- Simon Sinek
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Mergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason?
- Simon Sinek
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Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.
- Simon Sinek
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No matter when or where, always bring your 'A' game, because you never know when it will open doors for you.
- Simon Sinek
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Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.
- Simon Sinek
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I have been inspired by Martin Luther King and how he inspired a movement. I have learned that a cause must be organic; if it is to have an impact it must belong to those who join the movement and not those who lead it.
- Simon Sinek
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Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.
- Simon Sinek
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Directions are instructions given to explain how. Direction is a vision offered to explain why.
- Simon Sinek
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There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details.
- Simon Sinek
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When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
- Simon Sinek
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I'd rather play in the major leagues and have some bad games than play consistently good ball in the minors.
- Simon Sinek
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Nike doesn't want to make products for everyone - they want to make products for champions.
- Simon Sinek
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My sister made certain choices about the life she wanted. Those choices include a steady job, a husband and children. But balance and stability come at a cost. It is harder for her to be spontaneous. It is harder to just up and leave.
- Simon Sinek
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People don't buy what you do, they buy why you do it.
- Simon Sinek
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There is no decision that we can make that doesn't come with some sort of balance or sacrifice.
- Simon Sinek
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The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do.
- Simon Sinek
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It's important to slow down, every now and then, for no other reason than to call someone to say 'Hi.' It doesn't have to be a long conversation. Just calling out of the blue does more to let someone know you still care about them than nearly anything else.
- Simon Sinek
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The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye.
- Simon Sinek