Jean Baudrillard
The only thing worse than being bored is being boring.Collection: Bored
But what if God himself can be simulated, that is to say can be reduced to signs that constitute faith? Then the whole system becomes weightless, it is no longer anything but a gigantic simulacrum - not unreal, but simulacrum, that is to say never exchanged for the real, but exchanged for itself, in an uninterrupted circuit without reference or circumference.Collection: Real
The day the world ends, no one will be there, just as no one was there when it began. This is a scandal. Such a scandal for the human race that it is indeed capable collectively, out of spite, of hastening the end of the world by all means just so it can enjoy the show.Collection: Mean
[I]nside every computer, there is a hidden man being bored.Collection: Men
We are no longer in a state of growth; we are in a state of excess. We are living in a society of excrescence. The boil is growing out of control, recklessly at cross purposes with itself, its impacts multiplying as the causes disintegrate.Collection: Impact
... the age of simulation thus begins with a liquidation of all referentials - worse: by their artificial resurrection in systems of signs, a more ductile material than meaning... It is no longer a question of imitation, nor of reduplication, nor even of parody. It is rather a question of substituting signs of the real for the real itself.Collection: Real
It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes.Collection: Events
Protect everything, detect everything, contain everything - obsessional society. Save time. Save money. Save our souls - phobic society. Low tar. Low energy. Low calories. Low sex. Low speed - anorexic society.Collection: Sex
It is a world completely rotten with wealth, power, senility, indifference, puritanism and mental hygiene, poverty and waste, technological futility and aimless violence, and yet I cannot help but feel it has about it something of the dawning of the universe. Perhaps because the entire world continues to dream of New York, even as New York dominates and exploits it.Collection: Dream
It is the real, and not the map, whose vestiges subsist here and there, in the deserts which are no longer those of the Empire but our own: The desert of the real itself.Collection: Real
Mistakes, scandals, and failures no longer signal catastrophe. The crucial thing is that they be made credible, and that the public be made aware of the efforts being expended in that direction. The marketing immunity of governments is similar to that of the major brands of washing powder.Collection: Mistake
Forgetting the extermination is part of the extermination itself.Collection: Forget
The skylines lit up at dead of night, the air-conditioning systems cooling empty hotels in the desert and artificial light in the middle of the day all have something both demented and admirable about them. The mindless luxury of a rich civilization, and yet of a civilization perhaps as scared to see the lights go out as was the hunter in his primitive night.Collection: Acceptance
A sociosphere of contact, control, persuasion and dissuasion, of exhibitions of inhibitions in massive or homeopathic doses...: this is obscenity. All structures turned inside out and exhibited, all operations rendered visible. In America this goes all the way from the bewildering network of aerial telephone and electric wiresto the concrete multiplication of all the bodily functions in the home, the litany of ingredients on the tiniest can of food, the exhibition of income or IQ.Collection: Home
For the heavenly fire no longer strikes depraved cities, it is rather the lens which cuts through ordinary reality like a laser, putting it to death.Collection: Cutting
Terror is as much a part of the concept of truth as runniness is of the concept of jam. We wouldn't like jam if it didn't, by its very nature, ooze. We wouldn't like truth if it wasn't sticky, if, from time to time, it didn't ooze blood.Collection: Time
Fiction is not imagination. It is what anticipates imagination by giving it the form of reality.Collection: Reality
The sumptuous age of stars and images is reduced to a few artificial tornado effects, pathetic fake buildings, and childish tricks which the crowd pretends to be taken in by to avoid feeling too disappointed. Ghost towns, ghost people. The whole place has the same air of obsolescence about it as Sunset or Hollywood Boulevard.Collection: Stars
the neighborhood is nothing but a protective zone- remodeling, disinfection, a snobbish and hygenic design- but above all in a figurative sense: it is a machine for making emptiness.Collection: Design
The new shopping malls make possible the synthesis of all consumer activities, not least of which are shopping, flirting with objects, idle wandering, and all the permutations of these.Collection: Flirting
The obese is in a total delirium. For he is not only large, of a size opposed to normal morphology: he is larger than large. He no longer makes sense in some distinctive opposition, but in his excess, his redundancy.Collection: Normal
The desert is no longer a landscape, it is a pure form produced by the abstraction of all others.Collection: Desert
It is exciting to hear one of your fondest ideas formulated in one fell swoop, better than you could have done yourself.Collection: Ideas
I hesitate to deposit money in a bank. I am afraid I shall never dare to take it out againCollection: Safe Keeping
The multiplication of individual sects should not fool us: the important point is that the whole of America is preoccupied with the sect as a moral institution, with its immediate demand for beatification, its material efficacity, its compulsion for justification, and doubtless also with its madness and frenzy.Collection: America
The sickly cultural pathos which the whole of France indulges in, that fetishism of the cultural heritage.Collection: Indulge In
Here in the U.S., culture is not that delicious panacea which we Europeans consume in a sacramental mental space and which has its own special columns in the newspapers - and in people's minds. Culture is space, speed, cinema, technology. This culture is authentic, if anything can be said to be authentic.Collection: Technology
It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes. In order to do this theory must partake of and become the acceleration of this logic. It must tear itself from all referents and take pride only in the future. Theory must operate on time at the cost of a deliberate distortion of present reality.Collection: Pride
Computer science only indicates the retrospective omnipotence of our technologies. In other words, an infinite capacity to process data (but only data -- i.e. the already given) and in no sense a new vision. With that science, we are entering an era of exhaustivity, which is also an era of exhaustion.Collection: Technology
Pornography is the quadraphonics of sex. It adds a third and fourth track to the sexual act. It is the hallucination of detail that rules. Science has already habituated us to this microscopics, this excess of the real in its microscopic detail, this voyeurism of exactitude.Collection: Sex
The Yuppies are not defectors from revolt, they are a new race, assured, amnestied, exculpated, moving with ease in the world of performance, mentally indifferent to any objective other than that of change and advertising.Collection: Moving
Every photographed object is merely the trace left behind by the disappearance of all the rest. It is an almost perfect crime, an almost total resolution of the world, which merely leave the illusion of a particular object shining forth, the image of which then becomes an impenetrable enigma.Collection: Almost Perfect
As for freedom, it will soon cease to exist in any shape or form. Living will depend upon absolute obedience to a strict set of arrangements, which it will no longer be possible to transgress. The air traveler is not free. In the future, life's passengers will be even less so: they will travel through their lives fastened to their (corporate) seats.Collection: Freedom
You think you photograph a particular scene for the pleasure it gives. In fact it's the scene that wants to be photographed. You're merely an extra in the production.Collection: Thinking
As the end of the century approaches, all our culture is like the culture of flies at the beginning of winter. Having lost their agility, dreamy and demented, they turn slowly about the window in the first icy mists of morning. They give themselves a last wash and brush-up, their oscillated eyes roll, and they fall down the curtains.Collection: Morning
Business owners are like joggers. If you stop a jogger, he goes on running on the spot. If you drag an owner away from his business, he goes on running on the spot, pawing the ground, talking business. He never stops hurtling onwards, making decisions and executing them.Collection: Running
Today, every principle of identity is affected by fashion, precisely because of its potential to revert all forms to non-origin and recurrence. Fashion is always retro, but always on the basis of the abolition of the passé (the past): the spectral death and resurrection of forms. Its proper actuality (its 'up-to-dateness', its 'relevance') is not a reference to the present, but an immediate and total recycling.Collection: Fashion
The confrontation between America and Europe reveals not so much a rapprochement as a distortion, an unbridgeable rift. There isn't just a gap between us, but a whole chasm of modernity.Collection: Europe
Philosophy leads to death, sociology leads to suicide.Collection: Suicide
We have dreamt of every woman there is, and dreamt too of the miracle that would bring us the pleasure of being a woman, for women have all the qualities - courage, passion, the capacity to love, cunning - whereas all our imagination can do is naively pile up the illusion of courage.Collection: Love
Information...exhausts itself in the staging of meaning...[and leads] not at all to a surfeit of innovation but to the very contrary, to total entropyCollection: Innovation
It is perhaps not a surprise that photography developed as a technological medium in the industrial age, when reality started to disappear. It is even perhaps the disappearance of reality that triggered this technical form. Reality found a way to mutate into an image.Collection: Photography
Politicians - power itself - are abject because they merely embody the profound contempt people have for their own lives. One should be grateful to the politicians for accepting the abstractness of power, and ridding others of its burden. This inevitably kills them but they get their revenge by passing onto others the corpse of power.Collection: Revenge
Boredom is like a pitiless zooming in on the epidermis of time. Every instant is dilated and magnified like the pores of the face.Collection: Time
America is the original version of modernity. We are the dubbed or subtitled version. America ducks the question of origins; it cultivates no origin or mythical authenticity; it has no past and no founding truth. Having known no primitive accumulation of time, it lives in a perpetual present.Collection: Past
Democracy is the menopause of Western society, the Grand Climacteric of the body social. Fascism is its middle-aged lust.Collection: Democracies Have
It is the corpse of the bourgeoisie that separates us. With us, it is that class that is the carrier of the chromosome of banality.Collection: Class
The liberated man is not the one who is freed in his ideal reality, his inner truth, or his transparency; he is the man who changes spaces, who circulates, who changes sex, clothes, and habits according to fashion, rather than morality, and who changes opinions not as his conscience dictates but in response to opinion polls.Collection: Funny
Images have become our true sex objects. It is this promiscuity and the ubiquity of images, this viral contamination of images which are the fatal characteristics of our culture.Collection: Sex