Clayton Christensen

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Almost always great new ideas don't emerge from within a single person or function, but at the intersection of functions or people that have never met before.
- Clayton Christensen
Collection: Ideas
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Breaking an old business model is always going to require leaders to follow their instinct. There will always be persuasive reasons not to take a risk. But if you only do what worked in the past, you will wake up one day and find that you’ve been passed by.
- Clayton Christensen
Collection: Past
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What you need is a fundamental humility - the belief that you can learn from anyone.
- Clayton Christensen
Collection: Humility
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My conclusion: Management is the most noble of professions if it's practiced well. No other occupation offers as many ways to help others learn and grow, take responsibility and be recognized for achievement, and contribute to the success of a team.
- Clayton Christensen
Collection: Motivational
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You can't find returns in investments you haven't made.
- Clayton Christensen
Collection: Return
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The biggest mistake is an over-reliance on data. Managers will say if there are no data they can take no action. However, data only exist about the past. By the time data become conclusive, it is too late to take actions based on those conclusions.
- Clayton Christensen
Collection: Mistake
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I've concluded that the metric by which God will assess my life isn't dollars, but the individual people whose lives I've touched. I think that's the way it will work for us all. Don't worry about the level of individual prominence you have achieved; worry about the individuals you have helped become better people.
- Clayton Christensen
Collection: Thinking
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Decide what you stand for. And then stand for it all the time.
- Clayton Christensen
Collection: Business
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Businesses want to think in terms of categories. Consumers want us to think in terms of their needs.
- Clayton Christensen
Collection: Thinking
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The reason why it is so difficult for existing firms to capitalize on disruptive innovations is that their processes and their business model that make them good at the existing business actually make them bad at competing for the disruption. Companies in fact are specifically organized to under-invest in disruptive innovations! This is one reason why we often suggest that companies set up separate teams or groups to commercialize disruptive innovations. When disruptive innovations have to fight with other innovations for resources, they tend to lose out.
- Clayton Christensen
Collection: Team
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The best strategy is a balance between having a deliberate one, and a flexible, or emergent strategy.
- Clayton Christensen
Collection: Balance
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If you study the root causes of business disasters, over and over you'll find this predisposition toward endeavors that offer immediate gratification.
- Clayton Christensen
Collection: Roots
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How can you make sense of the future when you only have data about the past?
- Clayton Christensen
Collection: Past
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Disruptive innovations create jobs, efficiency innovations destroy them.
- Clayton Christensen
Collection: Jobs
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Think about the metric by which your life will be judged, and make a resolution to live every day so that in the end, your life will be judged a success.
- Clayton Christensen
Collection: Thinking
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Steve Jobs and Apple taught us that profit is not the ultimate goal, but rather a consequence of something greater.
- Clayton Christensen
Collection: Jobs
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Motivation is the catalyzing ingredient for every successful innovation. The same is true for learning.
- Clayton Christensen
Collection: Motivation
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The answer is the disruptive innovator, an outsider, who creates a product or service for the non-existing consumer in a non-existing market for almost no profit.
- Clayton Christensen
Collection: Innovation
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Disruptive technology is a theory. It says this will happen and this is why; it's a statement of cause and effect. In our teaching we have so exalted the virtues of data-driven decision making that in many ways we condemn managers only to be able to take action after the data is clear and the game is over. In many ways a good theory is more accurate than data. It allows you to see into the future more clearly.
- Clayton Christensen
Collection: Teaching
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Because if the decisions you make about where you invest your blood, sweat, and tears are not consistent with the person you aspire to be, you’ll never become that person.
- Clayton Christensen
Collection: Decisions You Make
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Innovation almost always is not successful the first time out. You try something and it doesn't work and it takes confidence to say we haven't failed yet. Ultimately you become commercially successful.
- Clayton Christensen
Collection: Successful
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The mistake managers often make is defining their industry too narrowly. Digital's market share in the minicomputer market stayed very robust even as it fell off the cliff. Disruption seems to come out of nowhere, but if you know what to look for, you can spot important developments well before the market does.
- Clayton Christensen
Collection: Mistake
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Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value than doing what you think you're good at.
- Clayton Christensen
Collection: Thinking
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Often they [writers on the study of management] have a point of view based upon intuition and experience. They then offer a cadence of two-paragraph examples carefully selected to "prove" their theory, and then they write "one size fits all" books. The message is, "If you'd do what these companies did, you'd be successful too."
- Clayton Christensen
Collection: Book
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I don't view it as mystic. I believe that God is our father. He created us. He is powerful because he knows everything. Therefore everything I learn that is true makes me more like my father in heaven. When science seems to contradict religion, then one, the other, or both are wrong, or incomplete. Truth is not incompatible with itself. When I benefit from science it's actually not correct for me to say it resulted from science and not from God. They work in concert.
- Clayton Christensen
Collection: Powerful
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Purpose must be deliberately conceived and chosen, and then pursued.
- Clayton Christensen
Collection: Purpose
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You can talk all you want about having a clear purpose and strategy for your life, but ultimately this means nothing if you are not investing the resources you have in a way that is consistent with your strategy. In the end, a strategy is nothing but good intentions unless it's effectively implemented.
- Clayton Christensen
Collection: Mean
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Don't worry about the level of individual prominence you have achieved; worry about the individuals you have helped become better people.
- Clayton Christensen
Collection: People
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The only useful information about the market will be what I create through expeditions into the market, through testing and probing, trial and error, by selling real products to real people who pay real money.
- Clayton Christensen
Collection: Real
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When I have my interview with my God, our conversation will focus on the individuals whose self-esteem I was able to strengthen, whose faith I was able to reinforce, and whose discomfort I was able to assuage—a doer of good, regardless of what assignment I had. These are the metrics of that matter in measuring my life. This realization, which occurred nearly fifteen years ago, guided me every day to seek opportunities to help people in ways tailored to their individual circumstances. My happiness and my sense of worth has been immeasurably improved as a result.
- Clayton Christensen
Collection: Self Esteem
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One of the factors that make great companies so great is that they have processes that allow them to solve difficult problems again and again. These processes have developed over time as teams have successfully wrestled with a certain type of challenge. Eventually, people begin to say, "This is just how we do something around here." The problem develops when that team then has to solve a very different set of challenges. The processes that are such strengths can be crushing liabilities.
- Clayton Christensen
Collection: Crush
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If you defer investing your time and energy until you see that you need to, chances are it will already be too late.
- Clayton Christensen
Collection: Energy
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The innovations are far more important because the technology itself has now way to impact the world for good until it's embedded in the business model. Innovation it's the combination of the simplifying technology and the business model.
- Clayton Christensen
Collection: Technology
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...it's easier to hold to your principles 100% of the time than it is to hold to them 98% of the time.
- Clayton Christensen
Collection: Character
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Questions are places in your mind where answers fit. If you haven't asked the question, the answer has nowhere to go. It hits your mind and bounces right off. You have to ask the question - you have to want to know - in order to open up the space for the answer to fit.
- Clayton Christensen
Collection: Order
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Management is the most noble of professions if it's practiced well.
- Clayton Christensen
Collection: Noble
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Innovation simply isn't as unpredictable as many people think. There isn't a cookbook yet, but we're getting there.
- Clayton Christensen
Collection: Thinking
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But actually theory is very practical. Gravity is a theory, for example. It allows you to predict that if you step off a cliff you will fall; you don't have to collect data on that.
- Clayton Christensen
Collection: Fall
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People still cling to this belief that innovation is just random and unpredictable. But if you look closely, there are some real patterns. The companies that recognize and take advantage of those patterns have the real opportunity to create competitive advantage.
- Clayton Christensen
Collection: Real
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Disruption is, at its core, a really powerful idea, but everyone hijacks the idea to do whatever they want now.
- Clayton Christensen
Collection: Powerful
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Doing deals doesn't yield the deep rewards that come from building up people.
- Clayton Christensen
Collection: Yield
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I've concluded that the metric by which God will assess my life isn't dollars but the individual people whose lives I've touched.
- Clayton Christensen
Collection: People
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If a company truly wants to resolve the innovator's dilemma, it does need to be able to create wave after wave of disruptive innovation. And those disruptive innovations will typically grow to the point where they do cause some pain for leading companies. But most disruptive innovations create substantial new growth before they cause that pain.
- Clayton Christensen
Collection: Pain
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In our lives and in our careers, whether we are aware of it or not, we are constantly navigating a path by deciding between our deliberate strategies and the unanticipated alternatives that emerge.
- Clayton Christensen
Collection: Careers
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By the time it becomes obvious that a technology will have truly disruptive impact, it is often too late to take action. This is one reason why we are such advocates of using theory to try to analyze industry change. Conclusive evidence that proves that a company needs to take action almost never exists. In fact, the data can fool management, lulling them into a false sense of security.
- Clayton Christensen
Collection: Technology
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Intimate, loving, and enduring relationships with our family and close friends will be among the sources of the deepest joy in our lives.
- Clayton Christensen
Collection: Joy
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And if your attitude is that only smarter people have something to teach you, your learning opportunities will be very limited. ... When we see people acting in an abusive, arrogant, or demeaning manner toward others, their behavior almost always is a symptom of their lack of self-esteem. They need to put someone else down to feel good about themselves.
- Clayton Christensen
Collection: Attitude
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If you just look at the data, you are led to believe that things are getting better, rather than worse. That's why the fall is really precipitous, once you hit the ceiling.
- Clayton Christensen
Collection: Fall
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Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
- Clayton Christensen
Collection: Focus
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Focus is scary—until you realize that it only means turning your back on markets you could never have anyway. Sharp focus on jobs that customers are trying to get done holds the promise of greatly improving the odds of success in new-product development.
- Clayton Christensen
Collection: Jobs