Steve Jobs
If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.Collection: Life
If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.Collection: Best Job
If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.Collection: College
LSD...reinforc ed my sense of what was important-creat ing great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.Collection: Important
Let them know precisely what you are going to do with their dataCollection: Data
This was a very typical time. I was single. All you needed was a cup of tea, a light, and your stereo, you know, and that's what I had.Collection: Light
It's more fun to be a pirate than to join the navy. On the importance of loving what you do.Collection: Fun
I think the world's a better place because Bill realized that his goal isn't to be the richest guy in the cemetery, right?Collection: Thinking
You've probably had somebody punch you in the stomach and it knocks the wind of you and you can't breathe. That's how I felt.Collection: Wind
To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?Collection: Listening
The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of 5,000 candidates. And there's not enough information to do that - it's an intuitive process.Collection: Successful
I know that living with me was not a bowl of cherries.Collection: Cherries
But it's a disservice to constantly put things in this radical new light - that it's going to change everything. Things don't have to change the world to be important.Collection: Technology
You can tell a lot about a person by who his or her heroes are.Collection: Hero
Experts are clueless.Collection: Clueless
Making an enduring company was both harder and more important than making a great product.Collection: Leadership
Focus does not mean saying yes, it means saying no.Collection: Mean
Focusing is all about saying noCollection: Saying No
I would trade all of my technology for an afternoon with Socrates.Collection: Inspirational
If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.Collection: Inspiring
I want to make a dent in the universe.Collection: Want
It's more fun to be a pirate than to join the Navy.Collection: Memorable
I'm one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.Collection: Real
It's not the consumers' job to figure out what they wantCollection: Jobs
You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.Collection: Ideas
If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.Collection: Successful
We believe people with passion can change the world for the better. That's what we believe. And we believe that those people who are crazy enough to think they can change the world are the ones that actually do.Collection: Crazy
To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that's how I think.Collection: Thinking
Technology alone is not enough.Collection: Technology
We do not say anything about future products. We work on them in secret, then we announce them.Collection: Silence
Don't be trapped by dogma — which is living with the results of other people's thinking.Collection: Inspirational
You have to be burning with "an idea, or a problem, or a wrong that you want to right." If you're not passionate enough from the start, you'll never stick it out.Collection: Motivational
There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.Collection: Buddhism
I know from my own education that if I hadn't encountered two or three individuals that spent extra time with me, I'm sure I would have been in jail.Collection: Two
A lot of time, people don't do great things becoz' great things really aren't expected of them.Collection: People
I told [Bill Gates] I believed every word of what I said but that I should never have said it in public. I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.Collection: Inspiring
I was lucky - I found what I love to do early in life.Collection: Lucky
We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.Collection: Powerful
The world doesn't need another Dell or Compaq.Collection: Needs
When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.Collection: Magic
So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we'll give it to you. We just want to do it. Pay our salary, we'll come work for you.' And they said, 'No.' So then we went to Hewlett-Packard, and they said, 'Hey, we don't need you. You haven't got through college yet.'Collection: Life
I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses their position at Time magazine to tell 10 million people they don't like me. I know what it's like to have your private life painted in the worst possible light in front of a lot of people.Collection: Light
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient ... But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.Collection: Mean
The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.Collection: Art
School was pretty hard for me at the beginning.Collection: School
Companies, as they grow to become multi-billion-dollar entities, somehow lose their vision. They insert lots of layers of middle management between the people running the company and the people doing the work. They no longer have an inherent feel or a passion about the products. The creative people, who are the ones who care passionately, have to persuade five layers of management to do what they know is the right thing to do.Collection: Running
I was worth about over a million dollars when I was 23 and over ten million dollars when I was 24, and over a hundred million dollars when I was 25 and... it wasn't that important — because I never did it for the money.Collection: Important
Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.Collection: Years
Combine science and humanities.Collection: Humanity