We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.Collection: Ipods
The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.Collection: Stupid
Stay hungry. Stay foolish.Collection: Success
Think Different.Collection: Technology
Your time is limited, so don’t waste it living someone else’s life.Collection: Being Yourself
Learn continually. There’s always “one more thing” to learn.Collection: Learning
Real artists ship.Collection: Startup
Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.Collection: Passion
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.Collection: Inspirational
Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.Collection: Trust
Innovation is the ability to see change as an opportunity – not a threat.Collection: Innovation
That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.Collection: Moving
If you don’t have a passion, you’ll give up.Collection: Passion
I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.Collection: Startup
Whatever you do, you must never let the voice in your head control the brain in your heart.Collection: Brain
Do your best at every job. Don’t sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.Collection: Passion
You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to sell it.Collection: Trying
Listen to me. We’re here to make a dent in the universe. Otherwise why even be here?Collection: Acting
I hate it when people call themselves ‘entrepreneurs’ when what they’re really trying to do is launch a startup and then sell of go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business.Collection: Moving
If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.Collection: Leadership
I think this is the start of something really big. Sometimes that first step is the hardest one, and we’ve just taken it.Collection: Firsts
I’m one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.Collection: Real
The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind’s problems. I believe that very much.Collection: Real
There’s nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it’s the coolest product they’ve ever brought home in their lives. That’s what keeps me going.Collection: Stories
I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.Collection: Fun
First was the mouse. The second was the click wheel. And now, we’re going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product – the Mac, the iPod and now the iPhone.Collection: Firsts
I’m not worried about the country’s long-term future. This country is insanely great. What I’m worried about is that we don’t talk enough about solutions.Collection: Country
Everybody should learn to program a computer because it teaches you how to think.Collection: Programming