Steve Jobs
Let's go invent tomorrow instead of worrying about what happened yesterday.Collection: Inspirational
If you live each day as it was your last, someday you'll most certainly be rightCollection: Inspirational
Each dream you leave behind is a part of your future that will no longer exist.Collection: Dream
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.Collection: Inspirational
You‘ve got to start with the customer experience and work back toward the technology - not the other way around.Collection: Inspirational
Creativity comes from spontaneous meetings, from random discussions.Collection: Creativity
You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.Collection: Success
Follow your heart, but check it with your head.Collection: Heart
The most precious resource we have is time.Collection: Resources
If you want to hire great people and have them stay, you have to be run by ideas, not hierarchy. The best ideas have to win.Collection: Running
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.Collection: Thinking
You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.Collection: Inspirational
You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.Collection: Focus
Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently - they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.Collection: Inspirational
Your time on this earth is limited, don’t live someone else's life, live by your vision.Collection: Vision
Deciding what not to do is as important as deciding what to do.Collection: Inspirational
The journey is the rewardCollection: Inspirational
You can't win on innovation unless you have a way to communicate it to customers.Collection: Winning
If it could save a person's life, could you find a way to save ten seconds off the boot time? If there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year people would save, which was the equivalent of at least one hundred lifetimes saved per year.Collection: Years
It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing.Collection: Leadership
In your life you only get to do so many things and right now we've chosen to do this, so let's make it great.Collection: Inspirational
The lunatics have taken over the asylum and we can do anything we want.Collection: Taken
When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.Collection: Design
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.Collection: Creativity
Don't be evil is a load of crap.Collection: Evil
Our job is to read things that are not yet on the page.Collection: Jobs
So when a good idea comes, you know, part of my job is to move it around, just see what different people think, get people talking about it, argue with people about it, get ideas moving among that group of 100 people, get different people together to explore different aspects of it quietly, and, you know – just explore things.Collection: Life
Never settle for average.Collection: Motivational
You've got to find what you love. And that is as true for your work as it is for your lovers.Collection: Inspirational
I think the Macintosh was created by a group of people who felt that ah there wasn't a strict vision between sort of science and art.Collection: Art
Every once in a while, a revolutionary product comes along that changes everything.Collection: Iphone
[In school] I encountered authority of a different kind than I had ever encountered before, and I did not like it. And they really almost got me. They came close to really beating any curiosity out of me.Collection: School
Somebody once told me, ‘Manage the top line, and the bottom line will follow.’ What's the top line? It's things like, why are we doing this in the first place? What's our strategy? What are customers saying? How responsive are we? Do we have the best products and the best people? Those are the kind of questions you have to focus on.Collection: People
The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.Collection: Technology
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance... Unless you have a lot of passion about this, you're not going to survive. You're going to give it up. So you've got to have an idea, or a problem or a wrong that you want to right that you're passionate about otherwise you're not going to have the perseverance to stick it through.Collection: Perseverance
Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.Collection: Jobs
We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.Collection: People
Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.Collection: Simple
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.Collection: Inspiring
We're not going to be the first to this party, but we're going to be the best.Collection: Inspirational
My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.Collection: Two
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.Collection: Typewriters
What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.Collection: Mean
So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with - born with ten of them. We're going to use our fingers. We're going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic.Collection: Technology
It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.Collection: Technology
If you tell people they can't burn CDs of their music, as almost every current legal music service has done, or they can only burn one CD with a track or pay per track per burn extra, nobody is going to go for it.Collection: Cds
Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.Collection: Responsibility
digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod touch, ... - Apple is in danger of hanging on to old paradigm too long (innovator's dilemma) - Google and Microsoft are further along on the technology, but haven't quite figured it out yet - tie all of our products together, so we further lock customers into our ecosystemCollection: Moving