The minute that you understand that you can poke life and actually something will pop out the other side, that you can change it, you can mold it. That's maybe the most important thing. It's to shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it. I think that's very important and however you learn that, once you learn it, you'll want to change life and make it better, cause it's kind of messed up, in a lot of ways. Once you learn that, you'll never be the same again.Collection: Life Changing
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.Collection: Inspirational
No one wants to die. Even people who want to go to heaven don't want to die to get there.Collection: Death
I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.Collection: War
Whenever you do any one thing intensely over a period of time you have to give up other lives you could be living. You have to have a real single-minded kind of tunnel vision if you want to get anything significant accomplished. Especially if the desire is not to be a businessman, but to be a creative person.Collection: Giving Up
Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.Collection: Believe
I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.Collection: Thinking
I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.Collection: Inspirational
The were good times, there were hard times, but there were never bad timesCollection: Hard Times
We all have a short period of time on this earth-We probably only have the opportunity to do a few things really great and do them well. None of us has any idea how long we're going to be here nor do I, but my feeling is I've got to accomplish a lot of these things while I'm young.Collection: Opportunity
We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place; the last thing we were going to do is lay them off.Collection: Taken
I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is launch a startup and then sell of go public, so they can cash in and move on. They're unwilling to do the work it takes to build a real company, which is the hardest work in business.Collection: Hate
I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did.Collection: Change
Innovation means saying 'no' to a thousand things.Collection: Mean
I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet.Collection: Brain
By honoring the lives of those we admire, we make our own values known.Collection: Admire
Be ready to catch the ball when it is thrown by life.Collection: Balls
The web is just going to be one more of those major change factors that businesses face every decade.Collection: Faces
The unions are the worst thing that ever happened to education because it's not a meritocracy. It turns into a bureaucracy, which is exactly what has happened. The teachers can't teach and administrators run the place and nobody can be fired. It's terrible.Collection: Running
Do you want to sell sugar water all your life, or do you want to come with me and change the world?Collection: Leadership
When you’re in a startup, the first ten people will determine whether the company succeeds or not.Collection: People
Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview.Collection: Interviews
You're already naked. There is no reason not to follow your heart.Collection: Change
It isn't the consumers' job to know what they want.Collection: Jobs
Love what you do...Don't settleCollection: Settling
You've got to find what you love.Collection: Stanford University
Focusing is about saying No.Collection: Inspirational
You have to trust in something--your gut, destiny, life, karma, whatever.Collection: Success
My job is to make the whole executive team good enough to be successors, so that's what I try to do.Collection: Jobs
Let's make a dent in the universeCollection: Positive
My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.Collection: Motivation
Let's go invent tomorrow...Collection: Future
Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.Collection: People
Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots, the events in your life in one way or another will affect your future. You have to have faith in something - the courage, destiny, life, destiny or whatever - thinking that has made the difference in my lifeCollection: Destiny
I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.Collection: Running
My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.Collection: Mother
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.Collection: Apples
We believe people with Passion CAN change the World for the Better." -Steve JobsCollection: Jobs
Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.Collection: Mistake
Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.Collection: Life
I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.Collection: Zuckerberg
Guess who surprised themselves and changed their minds.Collection: Mind
[My teacher] basically bribed me back into learning with candy and money and what was really remarkable was before very long I had such a respect for her that it sort of re-ignited my desire to learn.Collection: Teacher
You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable.Collection: Simple
I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.Collection: Country
It's not like Windows users don't have any power. I think they are happy with Windows, and that's an incredibly depressing thoughtCollection: Depressing
I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.Collection: College
Music companies are not technology companies any more than technology companies are music companies. They're really different from each other.Collection: Technology