Steve Jobs
People need to have the incentive that if they invest and succeed, they can make a fair profit. Otherwise they'll stop investing.Collection: People
Probably death is the best invention of life.Collection: Invention
Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.Collection: Inspirational
Oh wow. Oh wow. Oh wow.Collection: Death
We're cautious. We'd rather exceed expectations than miss but I think it's going to be a continued difficult economy. Apple is trying a different way to navigate out of this, we're trying to innovate.Collection: Thinking
You're missing it. This is not a one-man show. What's reinvigorating this company is two things: One, there's a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they're not losers. What they didn't have was a good set of coaches, a good plan. A good senior management team. But they have that now.Collection: Senior
Listen to me. We're here to make a dent in the universe. Otherwise why even be here?Collection: Journey
If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.Collection: College
I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.Collection: Thinking
Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.Collection: Inspirational
The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don't quite know how to get to it, but you know, sometimes intuitively, it's within your grasp. And it's worth putting in years of your life to make it come into existence.Collection: Life
I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.Collection: Best Job
We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.Collection: Mistake
Electronics was something I could always fall back on when I needed food on the table.Collection: Fall
You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.Collection: Life
What's new is this amazingly efficient distribution system for stolen property called the Internet - and no one's gonna shut down the Internet.Collection: Technology
I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.Collection: Artist
That's why I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete. I think that's one of Apple's challenges, really. When two young people walk in with the next thing, are we going to embrace it and say this is fantastic? Are you going to be willing to drop our models, or are we going to explain it away? I think we'll do better, because we're completely aware of it and we make it a priority.Collection: Inspiring
Reed College at that time offered perhaps the best calligraphy instruction in the country.... I decided to take a calligraphy class to learn how to do this.... It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating. None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me.Collection: Inspiring
My kids accuse me and my wife of being fascists and overly concerned about tech, and they say that none of their friends have the same rules... That's because we have seen the dangers of technology firsthand. I've seen it in myself, I don't want to see that happen to my kids.Collection: Kids
When you're in a start-up, the first ten people will determine whether the company succeeds or not. Each is 10 percent of the company. So why wouldn't you take as much time as necessary to find all the A players? If three were not so great, why would you want a company where 30 percent of your people are not so great? A small company depends on great people much more than a big company does.Collection: Player
There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going.Collection: Home
I think Pixar has the opportunity to be the next Disney - not replace Disney - but be the next Disney.Collection: Opportunity
If you don't have a passion, you'll give up.Collection: Giving Up
Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.Collection: People
To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.Collection: Ideas
Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later.Collection: College
And I sort of look at us as two of the luckiest guys [Bill Gates the other] on the planet because we found what we loved to do and we were at the right place at the right time and we've gotten to go to work every day with super bright people for 30 years and do what we love doing.Collection: Happiness
You've got to have a problem that you want to solve; a wrong that you want to right.Collection: Inspirational
Everything is important- that success is in the details.Collection: Important
The broader one's understanding of the human experience, the better design we will have.Collection: Design
That's been one of my mantras - focus and simplicity. Simple can be harder than complex.Collection: Inspirational
Without death there would be very little progress.Collection: Creativity
Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!Collection: Asking Questions
Creativity is just connecting things.Collection: Inspirational
Packaging can be theater, it can create a storyCollection: Packaging
There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very, very beginning. And we always will.Collection: Apples
If we don’t cannibalize ourselves, someone else will.Collection: Ifs
Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.Collection: Embrace
Innovation is the only way to win.Collection: Winning
Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?Collection: Running
In most cases, strengths and weaknesses are two sides of the same coin. A strength in one situation is a weakness in another, yet often the person can't switch gears. It's a very subtle thing to talk about strengths and weaknesses because almost always they're the same thing.Collection: Two Sides
People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.Collection: Inspiring
Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. [...] It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.Collection: Hard Work
The axis today is not liberal and conservative, the axis is constructive-destructive.Collection: Axes
Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.Collection: Jobs
Have the courage to follow your heart and intuition.Collection: Graduation
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.Collection: Inspirational
It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.Collection: Thinking