Jonathan Ive
Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!
Simplification is one of the most difficult things to do.Collection: Kindness
It's very easy to be different, but very difficult to be better.Collection: Philosophical
It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.Collection: Life
I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.Collection: Philosophical
To do something innovative means that you reject reason.Collection: Mean
A beautiful product that doesn't work very well is ugly.Collection: Beautiful
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.Collection: Missing
There are a thousand no's for every yes.Collection: Thousand
You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.Collection: Philosophical
Simplicity is not the absence of clutter.Collection: Simplicity
Really great design is hard. Good is the enemy of great.Collection: Design
We try to solve very complicated problems without letting people know how complicated the problem was.Collection: People
It's very easy to make something that is new. So we are trying to make things that are better.Collection: Design
The most important thing is that you actually care, that you do something to the very best of your abilityCollection: Important
What we make testifies who we are. People can sense care and can sense carelessness.Collection: People
Different and new is relatively easy. Doing something thats genuinely better is very hard.Collection: Design
In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials.Collection: People
And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said, 'No Jony, you're just really vain. You just want people to like you. I'm surprised at you, because I thought you really held the work up as the most important and not how you are perceived by people.' People misunderstand Steve because he was so focused.Collection: Team
It feels like each time we are beginning at the beginning, in a really exciting way.Collection: Way
We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.Collection: People
The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.Collection: Caring
If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.Collection: Design
But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.Collection: Tails
I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.Collection: Thinking
We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.Collection: Design
It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.Collection: Exercise
Titles or organizational structures, that’s not the lens through which we see our peers.Collection: Titles
I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?Collection: White
When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.Collection: Philosophical
The absence of clutter is just a clutter-free product. That's not simple.Collection: Simple
The memory of how we work will endure beyond the products of our work.Collection: Memories
Apple's Jony Ive describes his "fanatical" approach to design in new interviewCollection: Philosophical
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.Collection: Thinking
Its difficult to do something radically new, unless you are at the heart of a company.Collection: Heart
The word design is everything and nothing. The design and the product itself are inseparable.Collection: Design
The quest for simplicity has to pervade every part of the process. It really is fundamental.Collection: Simplicity
Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.Collection: Jobs
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.Collection: Team
The goal of Apple is not to make money but to make really nice products, really great products.Collection: Nice
Objects and their manufacture are inseparable, you understand a product if you understand how it's made.Collection: Design
We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.Collection: Beautiful
The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.Collection: Apples
There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.Collection: Real
So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.Collection: Philosophical
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.Collection: Design
We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.Collection: Jobs
Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.Collection: Axes