Jonathan Ive

Image of Jonathan Ive
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
- Jonathan Ive
Collection: Inspirational
Image of Jonathan Ive
I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.
- Jonathan Ive
Collection: Philosophical
Image of Jonathan Ive
It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?
- Jonathan Ive
Collection: Thinking
Image of Jonathan Ive
With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.
- Jonathan Ive
Collection: Phones
Image of Jonathan Ive
Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
- Jonathan Ive
Collection: Philosophical
Image of Jonathan Ive
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.
- Jonathan Ive
Collection: Successful
Image of Jonathan Ive
Apple stood for something and had a reason for being that wasn't just about making money.
- Jonathan Ive
Collection: Apples
Image of Jonathan Ive
We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care - just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity - for giving a damn.
- Jonathan Ive
Collection: Beautiful
Image of Jonathan Ive
Goal we've always had for design at Apple is to create solutions that are inevitable.
- Jonathan Ive
Collection: Apples
Image of Jonathan Ive
Simplicity is somehow essentially describing the purpose and place of an object and product.
- Jonathan Ive
Collection: Simplicity
Image of Jonathan Ive
We're very genuinely designing the best products that we can for people.
- Jonathan Ive
Collection: People
Image of Jonathan Ive
True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
- Jonathan Ive
Collection: Simplicity
Image of Jonathan Ive
We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
- Jonathan Ive
Collection: Not Good Enough
Image of Jonathan Ive
We don't do focus groups - that is the job of the designer.
- Jonathan Ive
Collection: Jobs
Image of Jonathan Ive
Simplicity is really hard.
- Jonathan Ive
Collection: Simplicity
Image of Jonathan Ive
Very often design is the most immediate way of defining what products become in people's minds.
- Jonathan Ive
Collection: Philosophical
Image of Jonathan Ive
The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.
- Jonathan Ive
Collection: Thinking
Image of Jonathan Ive
What we don't include is as important as what we do include.
- Jonathan Ive
Collection: Design
Image of Jonathan Ive
A lot of what we are doing is getting design out of the way.
- Jonathan Ive
Collection: Design
Image of Jonathan Ive
That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.
- Jonathan Ive
Collection: Philosophical
Image of Jonathan Ive
Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.
- Jonathan Ive
Collection: Caring
Image of Jonathan Ive
The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.
- Jonathan Ive
Collection: Design