Jay Baer
If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.Collection: Giving
We are surrounded by data, but starved for insights.Collection: Data
Make your marketing so useful people would pay you for it.Collection: People
Smart marketing is about help not hype.Collection: Smart
Content is fire and social media is gasoline.Collection: Fire
The goal is not to be good at social media, the goal is to be good at business because of social media.Collection: Media
Social media is an ingredient, not an entree.Collection: Media
The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.Collection: Information
The future of marketing isn't big data, it's big understanding.Collection: Data
Focus On How To Be Social, Not On How To Do Social.Collection: Focus
The goal of social media is to turn customers into a volunteer marketing armyCollection: Army
Content is the emotional and informational bridge between commerce and consumer.Collection: Emotional
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.Collection: Two
If you help someone, you may create a customer for life.Collection: May
Activate your fans, don’t just collect them like baseball cards.Collection: Baseball
Social media changes the relationship between companies and customers from master and servant, to peer to peer.Collection: Inspirational
True influence drives action, not just awareness.Collection: Action
You must market your marketing.Collection: Marketing
95% of millennials say their friends are the most credible source of product information.Collection: Millennials
Content that helps is superior to content that sells.Collection: Helping
If your competitors start copying you then you are doing something right!Collection: Copying
Passion is the gasoline of social media.Collection: Passion
All companies would be better off if they stopped trying to be amazing and just focused on being useful.Collection: Trying
The goals of content are consumption, then behavior. The goals of social are participation, then behavior.Collection: Goal
No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.Collection: Thinking
Social media doesn’t create negativity, it uncovers it.Collection: Inspirational
People check their phone an average of 110x a day.Collection: Phones
You have to understand not just what your customers need, but how and where they prefer to access information.Collection: Needs
A lot of companies are still using social as the world’s shortest press release.Collection: Marketing
Give away everything you know, one bite at a time.Collection: Giving
Customers are ninjas now. They are stealthily evaluating you right under your nose.Collection: Noses
Never build your content ship on rented land.Collection: Land
True advocacy is born from culture, not technology or marketing.Collection: Technology
Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.Collection: People
Give yourself permission to make the story bigger.Collection: Giving
You must fight social media fire with social media water.Collection: Fighting
Social media is the ultimate canary in the coal mineCollection: Media
Build with advocacy, follow with influence. Your employees are your biggest brand advocates.Collection: Social Media
Stop trying to be amazing and start being useful.Collection: Trying
In social media marketing, average is no longer adequate.Collection: Media
Social media allows big companies to act small again.Collection: Media
Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.Collection: Moving
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.Collection: Thinking
Every company is its own TV station, magazine, and newspaper.Collection: Magazines
The difference between Selling and Helping is just two letters.Collection: Two
If you create Youtility, your customers will keep you close.Collection: Customers
Facebook Fan Pages are email newsletters with smaller pictures.Collection: Email
Everyone says social media is a unicorn, but maybe it’s just a horse?Collection: Horse
There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.Collection: Losing Control
Social media is about people, not logos.Collection: Media