Howard Schultz

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Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.
- Howard Schultz
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My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food.
- Howard Schultz
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A great business has to have a conscience. You have to know who you are and who you are not.
- Howard Schultz
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Starbucks has changed the rules of engagement for the music industry.
- Howard Schultz
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California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
- Howard Schultz
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The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business.
- Howard Schultz
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Anybody can leverage celebrity for profit.
- Howard Schultz
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We are not in the coffee business serving people, we are in the people business serving coffee.
- Howard Schultz
Collection: Coffee
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Sometimes you have to create the thing you want to be part of.
- Howard Schultz
Collection: Teamwork
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Our mission statement about treating people with respect and dignity is not just words but a creed we live by every day. You can't expect your employees to exceed the expectations of your customers if you don't exceed the employees' expectations of management.
- Howard Schultz
Collection: Inspirational
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Believe in your dreams and dream big. And then after youve done that, dream bigger.
- Howard Schultz
Collection: Dream
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Whatever you do, don't play it safe. Don't do things the way they've always been done. Don't try to fit the system. If you do what's expected of you, you'll never accomplish more than others expect.
- Howard Schultz
Collection: Success
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
- Howard Schultz
Collection: Dream
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At its core, I believe leadership is about instilling confidence in others.
- Howard Schultz
Collection: Believe
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In times of adversity and change, we really discover who we are and what we're made of.
- Howard Schultz
Collection: Adversity
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People want to be part of something larger than themselves. They want to be part of something they're really proud of, that they'll fight for, sacrifice for, that they trust.
- Howard Schultz
Collection: Fighting
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
- Howard Schultz
Collection: Strong
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In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
- Howard Schultz
Collection: Powerful
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.
- Howard Schultz
Collection: Passion
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If you put on a lousy production with white actors, it's lousy. There is a problem, or can be, at this stage of our social evolution, with mixing the casts. It may not be a question of race so much as class. You would rarely find a black man in a high executive position where he was swinging his weight around.
- Howard Schultz
Collection: Men
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Don't be threatened by people smarter than you.
- Howard Schultz
Collection: Inspirational
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If you want to achieve widespread impact and lasting value, be bold.
- Howard Schultz
Collection: Teaching
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Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.
- Howard Schultz
Collection: Art
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It's one thing to dream, but when the moment is right, you've got to be willing to leave what's familiar and go out to find your own sound.
- Howard Schultz
Collection: Dream
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When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.
- Howard Schultz
Collection: People
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Customers must recognize that you stand for something.
- Howard Schultz
Collection: Branding
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
- Howard Schultz
Collection: Coffee
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When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?
- Howard Schultz
Collection: Meaningful
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Success is the by-product when you work toward the target.
- Howard Schultz
Collection: Target
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
- Howard Schultz
Collection: Pain
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
- Howard Schultz
Collection: Jobs
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Success is best when it is shared.
- Howard Schultz
Collection: Chef
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
- Howard Schultz
Collection: Long
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Be bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail
- Howard Schultz
Collection: Integrity
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Success is empty if you arrive at the finish line alone.
- Howard Schultz
Collection: Lines
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Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program it has to be a way of life.
- Howard Schultz
Collection: Balance
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I think if you're an entrepreneur, you've got to dream big - and then dream bigger.
- Howard Schultz
Collection: Dream
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The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.
- Howard Schultz
Collection: Issues
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In anything we do, any endeavor, it's not what you do; it's why you do it
- Howard Schultz
Collection: Endeavor
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We are deeply saddened by the tremendous loss of life and devastation caused by Hurricane Katrina, .. Starbucks has a long tradition of striving to bring together people and communities where we do business. We extend our heartfelt condolences to the bereaved families and many others impacted by this natural disaster; our prayers and thoughts are with all the families who have lost loved ones.
- Howard Schultz
Collection: Prayer
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I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
- Howard Schultz
Collection: Inspirational
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The leaders in Washington have got to come together in a bipartisan way and do the right thing for the people who are being left behind. We cannot have an America that is only based on the wealthy.
- Howard Schultz
Collection: America
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Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always acted as an opportunity to create a mood in our stores. And customers started asking, "What song are you playing and can I buy that?" . And we said "No." And that was kind of the catalyst for beginning to look at music. We started out with our own compilations and after the success of that. We had the courage to say, "Let's produce our own record." and the first record was with Ray Charles before he unfortunately passed away.
- Howard Schultz
Collection: Song
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People in Washington need to put their feet in the shoes of working Americans.
- Howard Schultz
Collection: Shoes
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Starbucks being an extension of peoples home and work. The sense of community, human connection. That appears to be as relevant in Turkey, China, Japan and Spain as it is here in America. And Starbucks I think is creating something for people all over the world that has not existed before.
- Howard Schultz
Collection: Home
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At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.
- Howard Schultz
Collection: Jobs
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Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.
- Howard Schultz
Collection: Coffee
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The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
- Howard Schultz
Collection: Success
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If it Captures Your Imagination, it will captivate others.
- Howard Schultz
Collection: Imagination