Howard Schultz

Image of Howard Schultz
Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.
- Howard Schultz
Collection: Dream
Image of Howard Schultz
When you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people.
- Howard Schultz
Collection: Two
Image of Howard Schultz
Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
- Howard Schultz
Collection: Meaningful
Image of Howard Schultz
Don't settle! Embrace a dream--and keep dreaming. Don't be a bystander. Take it personally.
- Howard Schultz
Collection: Dream
Image of Howard Schultz
But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
- Howard Schultz
Collection: Dream
Image of Howard Schultz
There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust. But we lean forward nonetheless because, despite all risks and rational argument, we believe that the path we are choosing is right and best thing to do. We refuse to be bystanders, even if we do not know exactly where our actions will lead.
- Howard Schultz
Collection: Wise
Image of Howard Schultz
Every step of the way, I made a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.
- Howard Schultz
Collection: Running
Image of Howard Schultz
I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
- Howard Schultz
Collection: People
Image of Howard Schultz
I realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication, and glibness is mistaken for intelligence. In such an atmosphere, why bother aiming high? Far too many people don't. I just want to reassure people to have the courage to persevere, to keep following their hearts even when others scoff. Don't be beaten down by naysayers. Don't let the odds scare you from even trying.
- Howard Schultz
Collection: Courage
Image of Howard Schultz
Great companies are defined by their discipline and their understanding of who they are and who they are not.
- Howard Schultz
Collection: Discipline
Image of Howard Schultz
The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to manage the business through the lens of humanity.
- Howard Schultz
Collection: Humanity
Image of Howard Schultz
We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.
- Howard Schultz
Collection: Leadership
Image of Howard Schultz
Who wants a dream that's near-fetched?
- Howard Schultz
Collection: Dream
Image of Howard Schultz
One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure
- Howard Schultz
Collection: Insecure
Image of Howard Schultz
Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
- Howard Schultz
Collection: Leadership
Image of Howard Schultz
You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.
- Howard Schultz
Collection: Skills
Image of Howard Schultz
I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
- Howard Schultz
Collection: Coffee
Image of Howard Schultz
People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
- Howard Schultz
Collection: Responsibility
Image of Howard Schultz
Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
- Howard Schultz
Collection: Letting Go
Image of Howard Schultz
I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
- Howard Schultz
Collection: Journey
Image of Howard Schultz
Grow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
- Howard Schultz
Collection: Business
Image of Howard Schultz
I don't have any secret sauce and I'm no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
- Howard Schultz
Collection: Jobs
Image of Howard Schultz
Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.
- Howard Schultz
Collection: Running
Image of Howard Schultz
Always challenge the old ways.
- Howard Schultz
Collection: Challenges
Image of Howard Schultz
Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.
- Howard Schultz
Collection: Educational
Image of Howard Schultz
And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your weaknesses and ask for advice, you'll be surprised how much others will help.
- Howard Schultz
Collection: Advice
Image of Howard Schultz
My mother taught me something at a young age - she said 'you are the company you keep.' To define yourself by some label or some level of resources - that's pretty shallow.
- Howard Schultz
Collection: Mother
Image of Howard Schultz
Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
- Howard Schultz
Collection: Inspirational
Image of Howard Schultz
The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
- Howard Schultz
Collection: Leader
Image of Howard Schultz
My passion. My commitment. This is the most important thing in my life other than my family.
- Howard Schultz
Collection: Passion
Image of Howard Schultz
Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
- Howard Schultz
Collection: Inspirational
Image of Howard Schultz
In this ever-changing society, the most powerful and enduring brands are built from the heart.
- Howard Schultz
Collection: Motivational
Image of Howard Schultz
Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
- Howard Schultz
Collection: Artist
Image of Howard Schultz
In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
- Howard Schultz
Collection: Self
Image of Howard Schultz
Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
- Howard Schultz
Collection: Business
Image of Howard Schultz
It's ironic that retailers and restaurants live or die on customer service, yet their employees have some of the lowest pay and worst benefits of any industry. That's one reason so many retail experiences are mediocre for the public.
- Howard Schultz
Collection: Ironic
Image of Howard Schultz
We will never-and I mean never-turn our backs on our employees.
- Howard Schultz
Collection: Inspiring
Image of Howard Schultz
While their service is ending, our responsibility is just beginning!
- Howard Schultz
Collection: Responsibility
Image of Howard Schultz
The entrepreneurial opportunity in America is alive and well.
- Howard Schultz
Collection: Opportunity
Image of Howard Schultz
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
- Howard Schultz
Collection: Believe
Image of Howard Schultz
When we love something, emotion often drives our actions. This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families. Our lives. But the entrepreneurial journey is not for everyone. Yes, the highs are high and the rewards can be thrilling. But the lows can break your heart. Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable
- Howard Schultz
Collection: Dream
Image of Howard Schultz
There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.
- Howard Schultz
Collection: Butterfly
Image of Howard Schultz
To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.
- Howard Schultz
Collection: Entrepreneur
Image of Howard Schultz
More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.
- Howard Schultz
Collection: Technology
Image of Howard Schultz
The companies that are lasting are those that are authentic.
- Howard Schultz
Collection: Lasting
Image of Howard Schultz
Sometimes the difference between winning and losing is will. The will to make it happen.
- Howard Schultz
Collection: Inspirational
Image of Howard Schultz
Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
- Howard Schultz
Collection: Startup
Image of Howard Schultz
In times of adversity and change, we really discover who we are and what we’re made of.
- Howard Schultz
Collection: Adversity
Image of Howard Schultz
Risk more than others think is safe. Dream more than others think is practical.
- Howard Schultz
Collection: Inspirational Entrepreneurship