Howard Schultz
We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.Collection: Technology
Success is best when it's shared.Collection: Success
This may sound a bit naive, but I got here by believing in big dreams.Collection: Dreams
I think my whole life, because of where I came from, I had a fear of failure.Collection: Failure
When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee.Collection: Home
Any business today that embraces the status quo as an operating principle is going to be on a death march.Collection: Business
I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.Collection: Future
Starbucks has a role and a meaningful relationship with people that is not only about the coffee.Collection: Relationship
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money.Collection: Money
Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.Collection: Business
I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.Collection: Leadership
I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it.Collection: Leadership
When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.
Starbucks represents something beyond a cup of coffee.
I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.'
You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.
If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles.
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
Care more than others think wise.
My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway.
Managing and navigating through a financial crisis is no fun at all.
Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.
I think if you're an entrepreneur, you've got to dream big and then dream bigger.
Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
Pouring espresso is an art, one that requires the barista to care about the quality of the beverage.
People around the world, they want the authentic Starbucks experience.
Risk more than others think safe.
The challenge of the retail business is the human condition.
London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe.
I can't imagine a day without coffee. I can't imagine!
Great opportunities can be and have been created during tough economic times.
In many places where coffee is grown, deforestation is a major issue.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Expect more than others think possible.
I think growth covers up mistakes.
China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins.
Dream more than others think practical.
Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.
Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others.
Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
We have a big opportunity in China. We think the number of stores here can rival the number in North America.
It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am.
My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
I always saw myself wanting to do something deemed successful and good at the same time.
As Americans, there are very few things we have confidence in.