Serena Williams

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Everyone in this room knows that Venus is probably one of the greatest people on the tour. She's really great. She's super professional. Complete opposite of me.
- Serena Williams
Collection: Opposites
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I always ask my dad why wasn't I a lefty? Even when I was younger I wanted to be lefty. I could have been really good.
- Serena Williams
Collection: Dad
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If I'm not playing well, I do get down on myself because I am a perfectionist. [So I need] someone who believes in me more than I believe in me, someone willing to work as hard as I work. I don't understand what no means or what failure means; I only understand what yes means and try again means.
- Serena Williams
Collection: Believe
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I'm a big supporter of this product for women. And [my relationship with the brand Berlei] was so organic. I would go to the store and buy 40 or 50 bras every year because I could only get them in Australia at the time. And then eventually they heard that I would come and take all the stock.
- Serena Williams
Collection: Australia
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It's a lot of bling to play with. You got to have the bling.
- Serena Williams
Collection: Play
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I try not to be protected. Because I feel like you can become a little bit of a robot. That's not who I am. And I don't want to be monotone. It's important to be yourself, whatever the cost.
- Serena Williams
Collection: Being Yourself
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Dad thanks for leaning in by helping me become a role model for young girls.
- Serena Williams
Collection: Girl
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My mom taught me how to sew when I was super young; I used to make clothes for my dolls. When I finally went to [fashion design] school [in 1999], I really took to pattern making. Everyone in class was good at something; I was the person, if you need help with your patterns, you come to me and I would help you out.
- Serena Williams
Collection: Mom
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I'm playing to around 30% of my potential - you'd be shocked at what I could do.
- Serena Williams
Collection: Shocked
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I'll probably be wearing something fun and sexy as usual, but I can't say it will be the 'Catsuit.'
- Serena Williams
Collection: Sexy
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I played pretty well in my twenties, don't get me wrong! But my consistency is better [in my thirties], my momentum is better, my wins are quicker.
- Serena Williams
Collection: Winning
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I'm an unbelievable designer. I don't know how I know and just do these things. I just start sketching and then I just know the colors and I always know the forecast. I know green and purple are going to be hot. I was born to be a designer. I worked hard to be a tennis player, I don't work hard to be a designer.
- Serena Williams
Collection: Hard Work
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I feel like I don't have to win anymore. I've had a wonderful career. Tennis has given me so much, things I would have never expected in my life. I feel honored to even be a part of such a wonderful sport.
- Serena Williams
Collection: Sports
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I need to be at my peak and my best is holding up the trophy. Anything less I wouldn't be really excited about. So that's all I can focus on.
- Serena Williams
Collection: Focus
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I never close my mind to anything and eventually want to branch out. But for now, tennis is still number one for me.
- Serena Williams
Collection: Numbers
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I got involved in the design process a long time ago. I've been working with their main designer [Berlei] for a while. It's been really fun all around.
- Serena Williams
Collection: Fun
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I don't have a good British accent.
- Serena Williams
Collection: Accents
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We're sisters, we're roommates, we're all that.
- Serena Williams
Collection: Roommate
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I love metaphors. I've never been on this train. ... If I'm standing on the middle of a track, I'm definitely going to get derailed. I have to make sure that I'm on the train and not in front of it.
- Serena Williams
Collection: Track
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Most people that do play nowadays hit really hard. It was good to get someone that hit really hard early on.
- Serena Williams
Collection: Play
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Sure, I've been on the Tube...I caught it to Eastbourne once.
- Serena Williams
Collection: Tennis
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The red kind of symbolizes a lot of things I do in Africa, along with a lot of the work, like the red laces. Everybody that buys a pair can pretty much save a life in Africa.
- Serena Williams
Collection: Lace
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I've almost lost several times but come through that. Being able to play your way through the tournament is really able to help.
- Serena Williams
Collection: Play
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I'm watching a lot of the football.
- Serena Williams
Collection: Football
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I was glad to watch the soccer because it helps my tennis game, realize maybe they're just rooting for the underdog.
- Serena Williams
Collection: Soccer
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I want it to be more natural. Right now it feels really forced. Seems like I've never done a curtsy before, which may be true. But I'm looking forward to nailing it.
- Serena Williams
Collection: May
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There are people who live, breathe and dress tennis.
- Serena Williams
Collection: People
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My mom's chicken, with rice and gravy was my favorite dish as a kid, and it still is now. That's my favorite meal from her or from anybody. It's a family favorite.
- Serena Williams
Collection: Mom
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I grew up watching my mom in the kitchen, that's how I know anything about cooking. I've always wanted to go to a culinary class actually.
- Serena Williams
Collection: Mom
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When you travel so much, the best and most relaxing thing is to just sit on the couch and not move.
- Serena Williams
Collection: Moving
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Who says that your thirties is when you're supposed to be done? I would like to know who made that rule!
- Serena Williams
Collection: Done
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I'm proud to have opened [two] schools in Africa and one in Jamaica [through the Serena Williams Fund and its partners]. I was given a lot. I was given two parents. That's already starting above a lot of kids. And then I was given the opportunity to play tennis and parents who supported that. I feel I can give back.
- Serena Williams
Collection: Kids
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I love hitting aces. It's not easy, but it makes your life a lot easier.
- Serena Williams
Collection: Hitting
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I don't want to be like some of those celebrities walking around, just so full of themselves. I always want to be down-to-earth, want to be a person like when you meet them, they're the same person that you think of them in the article or something.
- Serena Williams
Collection: Thinking
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You can't play well if you don't look good.
- Serena Williams
Collection: Play
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My goal in a couple of years is to try to build a successful fashion house like Armani or Versace. I want that more than anything.
- Serena Williams
Collection: Fashion
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Everybody who plays me plays me so hard because they always want to beat me.
- Serena Williams
Collection: Play
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I don't want to age myself.
- Serena Williams
Collection: Age
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A lifetime with Venus Williams will not be enough.
- Serena Williams
Collection: Venus
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I know a lot of people who are 12 and doing things they shouldnt be doing. Whether youre an actress or a singer, its always the sexier ones that are selling more tickets or selling more albums.
- Serena Williams
Collection: Selling More
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I can't become satisfied, because if I get satisfied, I'll be like, "Oh, I've won Wimbledon, I've won the U.S. Open. Now can I relax." But now people are really going to be fighting to beat me.
- Serena Williams
Collection: Fighting
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I'm always learning new things.
- Serena Williams
Collection: Learning New Things
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I don't go there thinking I'm going to lose. I never go into a tournament thinking that. I'll do the best that I can. I need to be at my peak and my best is holding up the trophy. Anything less I wouldn't be really excited about. So that's all I can focus on.
- Serena Williams
Collection: Thinking
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I'm not one to blame anyone else for anything. And I don't think anyone else should either.
- Serena Williams
Collection: Thinking
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We all know who the real number one is. Quite frankly, I'm the best in the world.
- Serena Williams
Collection: Real
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I really hope that I can be helpful in that journey because I do believe that women deserve the same pay. We work just as hard as men do. I've been working, playing tennis, since I was three years old. And to be paid less just because of my sex - it doesn't seem fair.
- Serena Williams
Collection: Sex
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I don't have anything to prove ever, ever in my life. If I have something to prove, what does that mean for everyone else? And I think everyone should have that attitude.
- Serena Williams
Collection: Attitude
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I meet people who say, "Girl, I watch every match, and I pray for you." I feel that energy and those prayers. Sometimes when I'm down on the court, in the back of my mind, I'm thinking, "They want me to win. Is there anything else I can give?" It encourages me to do better, to fight harder.
- Serena Williams
Collection: Girl
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My smile is my favorite part of my body. I think a smile can make your whole body. I want women to know that it's ok. That you can be whatever size you are and be beautiful inside and out.
- Serena Williams
Collection: Beautiful