Ray Kroc
If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.Collection: Success
All money means to me is a pride in accomplishment.Collection: Money
None of Us is as Good as All of Us.Collection: Good
We provide food that customers love, day after day after day. People just want more of it.Collection: Food
The quality of a leader is reflected in the standards they set for themselves.Collection: Leadership
Luck is a dividend of sweat. The more you sweat, the luckier you get.Collection: Work
If you're not a risk taker, you should get the hell out of business.Collection: Business
We take the hamburger business more seriously than anyone else.Collection: Business
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.Collection: Success
While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.Collection: Success
You're only as good as the people you hire.Collection: Leadership
When you're green, your growing. When you're ripe, you rot.
As long as you're green, you're growing. As soon as you're ripe, you start to rot.
Its easy to have principles when you're rich. The important thing is to have principles when you're poor.
Are you green and growing or ripe and rotting?
Creativity is a highfalutin word for the work I have to do between now and Tuesday.
Look after the customer and the business will take care of itselfCollection: Looks
The key to success is being in the right place at the right time, recognizing that you are there, and taking action!Collection: Keys
The more I help others to succeed, the more I succeed.Collection: Helping Others
To be successful, you must be daring, be first and be different.Collection: Successful
You'll learn more about a road by traveling it than by consulting all the maps in the world.Collection: World
If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way - of survival of the fittest.Collection: Dog
There’s almost nothing you can’t accomplish if you set your mind to it.Collection: Mind
That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game.Collection: Sight
I was an overnight success all right, but 30 years is a long, long night.Collection: Night
If you believe in it, and you believe in it hard, it is impossible to fail.Collection: Believe
Adversity can strengthen you if you have the will to grind it out.Collection: Adversity
Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.Collection: Pride
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.Collection: Happiness
I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.Collection: Years
The definition of salesmanship is the gentle art of letting the customer have it your way.Collection: Art
It's easy to have principles when you're rich. The important thing is to have principles when you're poor.Collection: Motivational
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.Collection: Self
Happiness is not a tangible thing, it's a byproduct - a byproduct of achievement.Collection: Achievement
When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?Collection: Waiting
McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.Collection: Girl
You must perfect every fundamental of your business if you expect it to perform well.Collection: Perfect
Take calculated risks. Act boldly and thoughtfully. Be an agile company.Collection: Risk
Luck is a dividend of sweat.Collection: Sweat
The french fry is my canvas.Collection: Canvas
It requires a certain kind of mind to see beauty in a hamburger bun.Collection: Mcdonalds
The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.Collection: Brother
There are things money can't buy and hard work can't win. One of them is happiness.Collection: Hard Work
Creativity is a highfalutin' word for the work I have to do between now and Tuesday.Collection: Creativity
If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.Collection: Play
I put the hamburger on the assembly line.Collection: Hamburgers
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.Collection: Pride
No one of us is more important than the rest of us.Collection: Important
Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.Collection: Focus
It is no achievement to walk a tightrope laid flat on the floor.Collection: Achievement