Ray Kroc
I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.Collection: Years
We have an obligation to give something back to the community that gives so much to us.Collection: Giving
If my competitor were drowning I'd stick a hose in his mouth and turn on the water.Collection: Water
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them.Collection: Book
The first dollar is the most you will get if you don't love what you are doing.Collection: Dollars
I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn't long before I set up a lemonade stand.Collection: Dream
There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.Collection: Pride
Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.Collection: Country
If you've got time to lean, you've got time to clean.Collection: Clean
Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.Collection: Dog
Customers tend to avoid a restaurant that's going aswamp in its own sludge.Collection: Restaurants
I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.Collection: Mcdonalds
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.Collection: Mcdonalds
There's a lot more future in hamburgers than in baseball.Collection: Baseball
If you have time to lean, you have time to clean.Collection: Time
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.Collection: Ocean
I don't believe in saturation. We're thinking and talking worldwide.Collection: Believe
I believe in God, family, and McDonald's. And in the office, that order is reversed.Collection: Business
It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly's wing? Not if you are a McDonalds's man.Collection: Butterfly
In my experience, good executives don't make mistakes.Collection: Mistake
I suffer with you. I've never seen such stupid ballplaying in all my life!Collection: Stupid
I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it.Collection: Opportunity
I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.Collection: Thinking
Luck is the dividend of sweat. The more you sweat, the luckier you get.Collection: Motivational