Derek Sivers
Everything I ever wanted to know I just ask a search engine and there's the answer. So the least I can do for my clients is share what I've learned.
Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.
The purpose of money is to trade for things that make you happy. So if you can bypass money and get directly to the happy, you've saved a lot of trouble. And it makes others happier, too, when you organize your business around non-monetary things.
There are plenty of millionaires who would pay millions to hang a Van Gogh painting on the wall, but hardly one that would have ever had the crazy nut over for dinner. I feel like the big companies are like that with musicians. They'll say, 'We love music! It's all about the music!' - but if a musician shows up at the door, they call security.
For some reason, ever since I was a little kid, I wake with the most energy of the day, and it slowly declines from there.
A work-only zone does wonders for your productivity. So, I prefer working at the office now. I spend 8 focused hours there, then I go home to be present with my family.
I'm so into music that I just stop and listen, whenever there's music on. That's the problem with being a musician for so long. I can get lost in the bassline, fascinated with the arrangement, curious about the production. I can't shut it out.
Business is not about money. It's about making dreams come true for others and for yourself.Collection: Dream
Whatever excites you, go do it. Whatever drains you, stop doing it.Collection: Drains
If I’m not saying ‘Hell Yeah!’ to something, then I say no.Collection: Hell
Never forget why you're really doing what you're doing.Collection: Never Forget
Obvious to you is amazing to others.Collection: Obvious
In the end, it's about what you want to be, not what you want to have.Collection: Want
Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?Collection: People
The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.Collection: Educational
How you do anything is how you do everything. Your "character" or "nature" just refers to how you handle all the day-to-day things in life, no matter how small.Collection: Character
If you want to be useful, you can always start now. It will be a humble prototype of your grand vision, but you’ll be in the game. Start by teaching someone this week. Starting small puts 100% of your energy into solving real problems for real people.Collection: Real
Customer service is the new marketing.Collection: Educational
There is no movement without the first follower. See, we are told that we all need to be leaders but that would be ineffective. The best way to make a movement, if you really care, is to courageously follow and show others how to follow.Collection: Leader
Repeated psychology tests have proven that telling someone your goal makes it less likely to happen.Collection: Motivation
Everyone who became great at something has a similar story: For years, they worked on their craft every day, even if they weren’t in the mood. Always pushing, practicing, working, and improvingYes it takes thousands of hours of practice, but that’s good news! It’s a clear path and it’s under your control.Collection: Years
Five years after I started CD Baby, when it was a big success, the media said I had revolutionized the music business. But 'revolution' is a term that people use only when you're successful. Before that, you're just a quirky person who does things differently.Collection: Baby
Steve Jobs gave a small private presentation about the iTunes Music Store to some independent record label people. My favorite line of the day was when people kept raising their hand saying, "Does it do [x]?", "Do you plan to add [y]?". Finally Jobs said, "Wait wait - put your hands down. Listen: I know you have a thousand ideas for all the cool features iTunes could have. So do we. But we don't want a thousand features. That would be ugly. Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.Collection: Jobs
Success comes from persistently improving and inventing, not from persistently promoting what’s not working.Collection: Inventing
When you make a business, you get to make a little universe where you control all the laws.Collection: Law
Learning. It's really the primary reason behind everything I do. Programming, entrepreneuring, writing.Collection: Writing
The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.Collection: Ideas
I realized why I need to start a new company. Not for the money. Not because I'm 'bored'. But because a company is a laboratory to try your ideas.Collection: Ideas
Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.Collection: Real
You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.Collection: Art
Don't be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.Collection: Dream
Go find very early versions of things: the first TV pilot of a later-successful TV show; early audition tapes by famous actors; early demos by famous musicians. Focus on these early examples, not what they became over the next 20 years. Remember that what you're doing will constantly improve.Collection: Successful
You can't please everyone, so proudly exclude people.Collection: People
Let’s never forget that whatever brilliant ideas you have or hear, that the opposite may also be true.Collection: Motivation
Making a company is a great way to improve the world while improving yourself.Collection: World
It was the first follower that transformed the lone nut into a leader.Collection: Nuts
Instead of staying strong and working through when times are really tough, I usually quit this recipe for failure and start a whole new recipe. So if something is too challenging, I tend to chalk it up as not a good fit, and move on to something else.Collection: Stay Strong
If you keep thinking about putting on a conference or being a Hollywood screenwriter, and you find the idea terrifies but intrigues you, it's probably a worthy endeavor for you. You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.Collection: Passion
The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.Collection: Motivation
When you make a company, you make a utopia. It's where you design your perfect world.Collection: Perfect
The creative person basically has two kinds of jobs: One is the sexy, creative kind. Second is the kind that pays the bills. Sometimes the task at hand covers both bases, but not often.Collection: Sexy
For years, I'd say yes to almost everything, trying to be nice and generous. Feeling obliged to be of service to the world. Maybe also a fear of being forgotten if I don't. But I paid the ultimate price in doing that, because for all those years, I got almost no work done! Some famous authors have written about this: that if they said yes to every request, then they'd never have time to write another book again.Collection: Nice
Every time you're making a choice, one choice is the safe/comfortable choice - and one choice is the risky/uncomfortable choice. the risky/uncomfortable choice is the one that will teach you the most and make you grow the most, so that's the one you should choose.Collection: Choices
Ideas are just a multiplier of execution.Collection: Ideas
I'm not interested until I see their execution.Collection: Execution
If it's not a hit, switch.Collection: Music
Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.Collection: Decision
Care about your customers more than about yourself, and you'll do well.Collection: Marketing
If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.Collection: Motivation