Charles Duhigg

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Fraudulent and improper payments have long bedeviled Medicare, a $466 billion program. In particular, payments for durable medical equipment, like power wheelchairs and diabetic test kits, are ripe for fraud.
- Charles Duhigg
Collection: Medical
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A huge amount of success in life comes from learning as a child how to make good habits. It's good to help kids understand that when they do certain things habitually, they're reinforcing patterns.
- Charles Duhigg
Collection: Learning
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Prosecutors say it would be next to impossible to get one teen to testify in court that another had slipped him or her a copied disc at lunchtime. And besides, isn't sharing music a time-honored part of teen friendship?
- Charles Duhigg
Collection: Teen
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Many environmental advocates argue that agricultural pollution will be reduced only through stronger federal laws.
- Charles Duhigg
Collection: Environmental
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Stock exchanges say that more than half of all trades are now executed by just a handful of high-frequency traders, who use rapid-fire computers to essentially force slower investors to give up profits, then disappear before anyone knows what happened.
- Charles Duhigg
Collection: Computers
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Some officials overseeing local water systems have tried to go above and beyond what is legally required. But they have encountered resistance, sometimes from the very residents they are trying to protect, who say that if their water is legal, it must be safe.
- Charles Duhigg
Collection: Legal
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Many cows are fed a high-protein diet, which creates a more liquid manure that is easier to spray on fields.
- Charles Duhigg
Collection: Diet
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Change might not be fast and it isn't always easy. But with time and effort, almost any habit can be reshaped.
- Charles Duhigg
Collection: Effort
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Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.
- Charles Duhigg
Collection: Choices
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If you tell people that they have what it takes to succeed, they'll prove you right
- Charles Duhigg
Collection: People
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If you believe you can change - if you make it a habit - the change becomes real.
- Charles Duhigg
Collection: Real
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Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.
- Charles Duhigg
Collection: Responsibility
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Typically, people who exercise start eating better and becoming more productive at work. They smoke less and show more patience with colleagues and family. They use their credit cards less frequently and say they feel less stressed. It's not completely clear why. But for many people, exercise is a keystone habit that triggers widespread change.
- Charles Duhigg
Collection: Change
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Habits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realize—they are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.
- Charles Duhigg
Collection: Strong
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The Golden Rule of Habit Change: You can't extinguish a bad habit, you can only change it.
- Charles Duhigg
Collection: Golden
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The more you focus, the more that focus becomes a habit.
- Charles Duhigg
Collection: Focus
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This is the real power of habit: the insight that your habits are what you choose them to be.
- Charles Duhigg
Collection: Real
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When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks. So unless you deliberately fight a habit -- unless you find new routines -- the pattern will unfold automatically.
- Charles Duhigg
Collection: Fighting
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There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
- Charles Duhigg
Collection: Powerful
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Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.
- Charles Duhigg
Collection: Team
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Self-discipline has a bigger effect on academic performance than does intellectual talent.
- Charles Duhigg
Collection: Self
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Small wins are a steady application of a small advantage.
- Charles Duhigg
Collection: Winning
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Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.
- Charles Duhigg
Collection: Feel Better
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However, to modify a habit, you must decide to change it. You must consiously accept the hard work of identifying the cues and rewards that drive the habits' routines, and find alternatives. You must know you have control and be self-conscious enough to use it -- and every chapter in this book is devoted to illustrating a different aspect of why that control is real.
- Charles Duhigg
Collection: Real
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Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
- Charles Duhigg
Collection: Creating
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Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
- Charles Duhigg
Collection: Effort
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What we know from lab studies is that it's never too late to break a habit. Habits are malleable throughout your entire life. But we also know that the best way to change a habit is to understand its structure - that once you tell people about the cue and the reward and you force them to recognize what those factors are in a behavior, it becomes much, much easier to change.
- Charles Duhigg
Collection: People
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Between calculated risk and reckless decision-making lies the dividing line between profit and loss.
- Charles Duhigg
Collection: Lying
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Once people learned how to believe in something, that skill started spilling over to other parts of their lives, until they started believing they could change. Belief was the ingredient that made a reworked habit loop into a permanent behavior.
- Charles Duhigg
Collection: Believe
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The brain has this amazing ability to find happiness even when the memories of it are gone.
- Charles Duhigg
Collection: Memories
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The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.
- Charles Duhigg
Collection: Agency
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Companies aren’t families. They’re battlefields in a civil war.
- Charles Duhigg
Collection: War
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Some say because music is as much about personal expression as listening pleasure, sharing is integral to why songs have value in the first place.
- Charles Duhigg
Collection: Song
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There's a natural instinct embedded in friendship, a sympathy that makes us willing to fight for someone we like when they are treated unjustly.
- Charles Duhigg
Collection: Fighting
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The same process that makes AA so effective—the power of a group to teach individuals how to believe—happens whenever people come together to help one another change. Belief is easier when it occurs within a community.
- Charles Duhigg
Collection: Believe
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America is the Saudi Arabia of coal.
- Charles Duhigg
Collection: America
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The cooperation of NASCAR - or any other system, it turns out - persists only when everyone believes he has the opportunity to win.
- Charles Duhigg
Collection: Believe
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The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral.
- Charles Duhigg
Collection: Dirty
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What studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy.
- Charles Duhigg
Collection: Exercise
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At some point, if you're changing a really deep-seated behavior, you're going to have a moment of weakness.
- Charles Duhigg
Collection: Weakness
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The problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad one, it's always lurking there, waiting for the right cues and rewards.
- Charles Duhigg
Collection: Old Habits
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For a habit to stay changed, people must believe change is possible.
- Charles Duhigg
Collection: Believe
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Making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget.
- Charles Duhigg
Collection: Morning
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Habits are malleable throughout your entire life.
- Charles Duhigg
Collection: Habit
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It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.
- Charles Duhigg
Collection: Real
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Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
- Charles Duhigg
Collection: Routine
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Since the 17th century, insurance agents have been the foremost experts on risk.
- Charles Duhigg
Collection: Risk
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Hiding what you know is sometimes as important as knowing it.
- Charles Duhigg
Collection: Knowing
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If you dress a new something in old habits, it’s easier for the public to accept it.
- Charles Duhigg
Collection: Old Habits
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Belief is easier when it occurs within a community.
- Charles Duhigg
Collection: Community