Paula Scher
Words have meaning, type has spirit.Collection: Spirit
Design is the art of planning, and it is the art of making things possible.Collection: Art
It's through mistakes that you actually can grow. You have to get bad in order to get good.Collection: Mistake
It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.Collection: Years
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.Collection: Jobs
The goal of design is to raise the expectation of what design can beCollection: Goal
My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.Collection: Gambling
The best way to accomplish serious design ... is to be totally and completely unqualified for the job.Collection: Inspirational
The work needs to get out of your head and on to the table, and it needs to be done from the heart.Collection: Heart
Design exists to serve some purpose.Collection: Design
Design always has a purpose.Collection: Design
Be culturally literate, because if you don't have any understanding of the world you live in and the culture you live in, you're not going to express anything to anybody else.Collection: Design
Find out what the next thing is that you can push, that you can invent, that you can be ignorant about, that you can be arrogant about, that you can fail with, and that you can be a fool with. Because in the end, that's how you grow.Collection: Motivation
I'm most proud of the fact that I get to keep growing.Collection: Growing
Creativity isn't about the advantage or disadvantage of a specific time or culture. Creativity is something that comes internally from a human being having a genuine mistrust of rules. And that may be the constant. It's almost like there's some rebellion in it.Collection: Creativity
If I get up every day with the optimism that I have the capacity for growth, then that’s success for me.Collection: Optimism
Having no purpose is the function of art, so somebody else can look at it and ask a question. Design is different - you're supposed to understand what's going on. You can be delighted by it, intrigued by it, but you're supposed to know it's a hot dog stand.Collection: Dog
Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?Collection: Identity
I like what I do. So why would I want to stop doing it?Collection: Want
Great design is serious, not solemnCollection: Design
Design really can be anything.Collection: Design
When I don't know all the rules I'm just wild.Collection: Knows
I wasn't a very good illustrator so I became a designer.Collection: Designer
Art has no purpose. It exists for its own sake.Collection: Art
Beige is the color of indecision.Collection: Color
As a painter I make up projects for myself to express myself. And there's no client, there's no direction.Collection: Clients
Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.Collection: People
Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.Collection: Technology
I'm hoping that I continue to be innovative on things that are tremendously visible and are still important projects.Collection: Important
I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor.Collection: Thinking
You can't say there shouldn't be marketing and (that) marketing is a bad thing.Collection: Marketing
I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.Collection: Practice
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."Collection: Thinking
I'm not from a generation of kids that grew up on a Mac.Collection: Kids
Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.Collection: Dumb
I get to work on things I've never done before and I get better at it, and I can do things that are innovative. Which I've done in my fifties, and want to continue to do through my sixties.Collection: Get Better
Your name is Windows. Why are you a flag?Collection: Names
I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.Collection: Able
Helvetica is the font of the Vietnam War.Collection: War
I don't think of design as a job. I think of it as - and I hate to use this term for it - more of a calling. If you're just doing it because it's a nice job and you want to go home and do something else, then don't do it, because nobody needs what you're going to make.Collection: Jobs
Creativity has to do with what came before you immediately, not what came before you a long time ago.Collection: Creativity
Planning involves considering how other people may use something.Collection: People
Design always has a purpose, art has no purpose. That's really the difference between them. Do I think one is better than the other? Absolutely not. I think they both fulfill functions.Collection: Art
Whatever you design[/make/build], use it to raise the expectations of what can be achievedCollection: Expectations
I love that the level of mediocrity rises.Collection: Mediocrity
Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.Collection: Smart
Identity means "how do I get known? How do I expressmyself?" and that's generally what I'm helping somebody do. It may be three dimensional, it may be a public space, it may involve government,it may involve cultural institutions, it may involve corporations, it may involve editorial publications - it can be anything, really.Collection: Mean
To me what really matters is that it shouldn't matter to you what day of the week it is.Collection: Matter
I think that it's a great time to be a designer.Collection: Thinking
I think design, to a degree, is more generous and more humanistic than art, though great art can move us more.Collection: Art