Lee Clow
Make it smart. Make it beautiful. Have fun.Collection: Beautiful
Actions speak louder than meetings.Collection: Action
Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.Collection: Ideas
Good advertising is a dialog with people.Collection: People
Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.Collection: Baby
Everything a brand does is advertising.Collection: Doe
If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.Collection: Done
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.Collection: Want
An ad should be an appetizer, not a buffet.Collection: Buffets
Creative people are 50% ego and 50% insecurity.Collection: People
Consumers never complain about ads being too smart.Collection: Smart
The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.Collection: Advertising
If you'd put it in a Powerpoint deck don't put it in your adCollection: Deck
Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.Collection: Creativity
I’d rather apologize than to be so timid as to never try to do anything smart or brave.Collection: Smart
Shocking is easy. Shockingly brilliant, a bit more challenging.Collection: Challenges
I've never found a client's business problem that could be solved solely through advertising.Collection: Clients
You have to be daring and make something that doesn't look like anybody else.Collection: Looks
Listen real hard to the smartest guy in the room before you go trying to prove how smart you are.Collection: Real
There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.Collection: Ocean
A thing that most creatives don't do well is that you've gotta learn to listen.Collection: Wells
[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.Collection: People
An incredible advertising career is not about creating an incredibly amazing ad, it's about making an incredible amazing ad every single day of your career, it's about getting those adds killed, and resurrecting them over and over again. It's about your season average not that occasional home-run.Collection: Running
Hey! You can be more than just a car company. You can be more than just a pet food company. You can aspire to loving dogs, rather than just feeding dogs.Collection: Dog
I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.Collection: Art
Most people who are deemed 'mean' are usually perfectionist who make mediocre people unhappy, cause they put more pressure on them then they can handle.Collection: Mean
The only reason you should move to a new job is if you are not getting the opportunity to do what you want to do and what you believe you can do.Collection: Jobs
TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.Collection: Attention
Telling stories on behalf of brands is what I've done all my life.Collection: Stories
It's very demeaning that we have to put on a show to prove that we know how to put on a show.Collection: Shows
If you are always trying to do something great and different and fresh, lots of them are going to be shut down for lots of stupid or good reasons, but you have to keep on trying.Collection: Stupid
Ultimately, if you are doing great work, the money will come.Collection: Great Work
When creatively passionate people get together to start a company, the energy and camaraderie is really pretty stimulating.Collection: People
What I know how to do is nurture and help people discover the best opportunities.Collection: Opportunity
[In 2004 on being at TBWA Chiat Day for 30 years.] Different people are different in terms of the way they're made. I knew since the day I arrived at Chiat Day that I was at home, and that I was at a place where I could prove my talent and my ability... I am also married for 35 years too, so it could just be how I am.Collection: Home
Managing brands is going to be more and more about trying to manage everything that your company does.Collection: Trying
When you open an Apple product it's like a religious experience.Collection: Religious
Throughout history, the technology always comes first. It's just technology for a while, until the day we artists inherit it.Collection: Artist
If you think you have a better mousetrap or car, or shirt, or whatever, you've got to tell people.Collection: Thinking
[In 2011] What Steve Jobs did was simply make everything and everyone better.Collection: Jobs
I found my own way of doing things.Collection: Way
[In 2004] That's how I got a relationship with Steve Jobs. Because I listened really hard to him cause he's the smartest guy I ever worked for.Collection: Jobs
Steve [Jobs] is unique. There aren't many clients that are like that. You have one guy that you really work for. That's very rare.Collection: Jobs
[In 2011 on Steve Jobs] He was the most amazing person I have ever know. He was a genius. He was an innovator. He was the best client we ever had. He was my friend.Collection: Jobs
Advertising can be a very frustrating business.Collection: Advertising