Jan Tschichold
Perfect typography is more a science than an art.Collection: Art
The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.Collection: Messages
White space is to be regarded as an active element, not a passive background.Collection: White
Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.Collection: Expression
Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.Collection: Art
My errors were more fertile than I ever imagined.Collection: Errors
Readers want what is important to be clearly laid out; they will not read what is too troublesome.Collection: Important
Asymmetry is the rhythmic expression of functional design.Collection: Expression
The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to read than serifed roman type, whose serifs were never meant to be ornamental.Collection: Children
The works of 'abstract' art are subtle creations of order out of simple contrasting elements.Collection: Art
The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.Collection: Book
Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.Collection: Book
We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.Collection: Essentials
Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.Collection: Mad