Seth Godin

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The organizations of the future are filled with smart, fast, flexible people on a mission
- Seth Godin
Collection: Smart
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
- Seth Godin
Collection: Pain
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
- Seth Godin
Collection: Creative
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
- Seth Godin
Collection: Cliffs
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You don't have to settle. It's a choice you get to make every day.
- Seth Godin
Collection: Choices
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
- Seth Godin
Collection: Jobs
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
- Seth Godin
Collection: Successful
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The less people know, the more they yell.
- Seth Godin
Collection: Communication
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A customer is never out of warranty, even if his product is.
- Seth Godin
Collection: Customers
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Learning is not watching a video, learning is taking action and seeing what happens.
- Seth Godin
Collection: Video
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Just imagine how much you'd get done if you stopped actively sabotaging your own work.
- Seth Godin
Collection: Done
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'How was your day?' is a question that matters a lot more than it seems.
- Seth Godin
Collection: Matter
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Be relentlessly generous, without focusing on when it will come back to you.
- Seth Godin
Collection: Generous
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
- Seth Godin
Collection: Expectations
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You can't win by being more average than average.
- Seth Godin
Collection: Winning
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The innovator creates a business where they are making money, even when they sleep.
- Seth Godin
Collection: Sleep
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We don't need to be taught to make art, but sometimes we need permission to do so. Following instructions is overrated.
- Seth Godin
Collection: Art
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Action or inaction are both forms of leadership and standard setting.
- Seth Godin
Collection: Action
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I'll confess that I don't watch the Olympics, but you'd have to be living under a rock to be unaware of the corruption and the expense. An amorphous organization with no transparency, unclear lines of responsibility, huge amounts of politics and a great deal of unearned power.
- Seth Godin
Collection: Responsibility
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If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
- Seth Godin
Collection: Motivational
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
- Seth Godin
Collection: Running
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The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
- Seth Godin
Collection: Mistake
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
- Seth Godin
Collection: Business
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If failure isn't an option, then success isn't either. Success is just failure repeated until it works.
- Seth Godin
Collection: Ifs
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Following the well-lit path, offers little in the way of magic.
- Seth Godin
Collection: Magic
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
- Seth Godin
Collection: Business
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Art is a human act, a generous contribution, something that might not work, and it is intended to change the recipient for the better, often causing a connection to happen.
- Seth Godin
Collection: Art
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
- Seth Godin
Collection: Business
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It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
- Seth Godin
Collection: Business
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What we most need in our lives, though, is something worth doing, worth it because we care.
- Seth Godin
Collection: Needs
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
- Seth Godin
Collection: Giving Up
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The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.
- Seth Godin
Collection: People
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Sooner or later, the ones who told you that this isn't the way it's done, the ones who found time to sneer, they will find someone else to hassle. Sooner or later, they stop pointing out how much hubris you've got, how you're not entitled to make a new thing, how you will certainly come to regret your choices. Sooner or later, your work speaks for itself. Outlasting the critics feels like it will take a very long time, but you're more patient than they are.
- Seth Godin
Collection: Regret
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Deadlines have a lousy name. Call them live-lines instead. That´t what they are.
- Seth Godin
Collection: Names
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My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can't live without you. Once you've demonstrated you know how to do the art, then go after the windmills.
- Seth Godin
Collection: Art
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Anything worth achieving in life has a dip
- Seth Godin
Collection: Dip
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
- Seth Godin
Collection: Perfect
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Sure, compare. But compare the things that matter to the journey you're on. The rest is noise.
- Seth Godin
Collection: Journey
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
- Seth Godin
Collection: People
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No is the foundation that we can build our yes on.
- Seth Godin
Collection: Foundation
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Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point.
- Seth Godin
Collection: Drawing
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When we think about what might go wrong, we're more likely to design something that goes right.
- Seth Godin
Collection: Thinking
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
- Seth Godin
Collection: Mean
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The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do.
- Seth Godin
Collection: Expression
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
- Seth Godin
Collection: Art
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The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all.
- Seth Godin
Collection: Believe