Roy H. Williams

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A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
- Roy H. Williams
Collection: Intelligence
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In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music.
- Roy H. Williams
Collection: God
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
- Roy H. Williams
Collection: Knowledge
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According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.
- Roy H. Williams
Collection: Space
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
- Roy H. Williams
Collection: Computers
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One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.
- Roy H. Williams
Collection: Positive
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
- Roy H. Williams
Collection: Science
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
- Roy H. Williams
Collection: Wise
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Use half as many words and they'll hit twice as hard.
- Roy H. Williams
Collection: Use
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
- Roy H. Williams
Collection: Commitment
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The first step in exceeding your customer's expectations is to know those expectations.
- Roy H. Williams
Collection: Funny
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
- Roy H. Williams
Collection: Mind
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In a thousand words I can have the Lord's Prayer, the 23rd Psalm, the Hippocratic Oath, a sonnet by Shakespeare, the Preamble to the Constitution, Lincoln's Gettysburg Address and almost all of the Boy Scout Oath. Now exactly what picture were you planning to trade for all that?
- Roy H. Williams
Collection: Prayer
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Our actions are all that separate our daydreams from our goals.
- Roy H. Williams
Collection: Goal
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
- Roy H. Williams
Collection: Thinking
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
- Roy H. Williams
Collection: Quitting
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You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.
- Roy H. Williams
Collection: Mirrors
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
- Roy H. Williams
Collection: Preparation
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The risk of insult is the price of clarity.
- Roy H. Williams
Collection: Risk
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Your heart, my friend, is the size of a stadium. If you try to fill it with small things - a new car, a vacation, a promotion at work, a bigger home, a stock portfolio - a mournful echo will fill your life. But if you fill your stadium with all of humanity and search for ways to make their lives better each day, you will find yourself in the right place at the right time, doing the right thing in the right way.
- Roy H. Williams
Collection: Heart
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Lives, like money, are spent. What are you buying with yours?
- Roy H. Williams
Collection: Life
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Follow a trail of bold mistakes and at the end of them you will find a genius.
- Roy H. Williams
Collection: Mistake
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A meaningless statement remains meaningless no matter how often it's heard.
- Roy H. Williams
Collection: Matter
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Take your inspiration from wherever you find it, no matter how ridiculous.
- Roy H. Williams
Collection: Inspiration
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No trade will be made unless they want the thing more than they want their money.
- Roy H. Williams
Collection: Want
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String Theory describes energy and matter as being composed of tiny, wiggling strands of energy that look like strings. And the pitch of a string's vibration determines the nature of its effect.
- Roy H. Williams
Collection: Nature
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Most ads are about the product or the company that makes it...the best ads are about the customer and how the product will change his life.
- Roy H. Williams
Collection: Company
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One thing that hasn’t changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we’re already familiar with the advertiser in question and have a positive opinion of them.
- Roy H. Williams
Collection: Opinion
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
- Roy H. Williams
Collection: Two Sides
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In marketing you must choose between boredom, shouting and seduction. Which do you want?
- Roy H. Williams
Collection: Blessing
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Live and “love to be fascinated.
- Roy H. Williams
Collection: And Love
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
- Roy H. Williams
Collection: Simple
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Turning the other cheek isn't submissive. It's defiant.
- Roy H. Williams
Collection: Submissive
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Contrary to popular belief, Americans don't hate advertising.
- Roy H. Williams
Collection: Hate
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
- Roy H. Williams
Collection: Mean
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
- Roy H. Williams
Collection: Entrepreneur
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The salability of an item can often be improved while the value itself remains unchanged.
- Roy H. Williams
Collection: Often Is
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Embarrassment, or the risk of it, accompanies all your important choices.
- Roy H. Williams
Collection: Important Choices
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
- Roy H. Williams
Collection: Target
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
- Roy H. Williams
Collection: Business
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Having the right message is what matters. It's not who you reach, it's what you say.
- Roy H. Williams
Collection: What Matters
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Passion doesn't create commitment; commitment creates passion. To what are you committed?
- Roy H. Williams
Collection: Passion
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In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.
- Roy H. Williams
Collection: Music
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A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.
- Roy H. Williams
Collection: Sight
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A visual image is a simple thing, a picture that enters the eyes.
- Roy H. Williams
Collection: Eye
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People don't trade money for things when they value their money more highly than they value the things.
- Roy H. Williams
Collection: People
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A visual image in the hand of an artist is merely a tool to trigger a mental image.
- Roy H. Williams
Collection: Artist
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Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.
- Roy H. Williams
Collection: Powerful
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
- Roy H. Williams
Collection: Worried