Philip Zimbardo

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For years I've been interested in a fundamental question concerning what I call the psychology of evil: Why is it that good people do evil deeds? I've been interested in that question since I was a little kid. Growing up in the ghetto in the South Bronx, I had lots of friends who I thought were good kids, but for one reason or another they ended up in serious trouble. They went to jail, they took drugs, or they did terrible things to other people. My whole upbringing was focused on trying to understand what could have made them go wrong.
- Philip Zimbardo
Collection: Growing Up
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Companies that model best practices, that model the most upstanding principles, end up as the most profitable. It's not a trade of profits versus principles.
- Philip Zimbardo
Collection: Best Practices
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Part of what we want to do with the Heroic Imagination Project is to get kids to think about what it means to be a hero. The most basic concept of a hero is socially constructed: It differs from culture to culture and changes over time. Think of Christopher Columbus. Until recently, he was a hero. Now he's a genocidal murderer! If he were alive today, he'd say, "What happened? I used to be a hero, and now people are throwing tomatoes at me!
- Philip Zimbardo
Collection: Hero
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At North Hollywood High School, I was shunned by everyone. I would sit down in the cafeteria, and students would get up from the table and walk away. They thought I was from the Mafia...
- Philip Zimbardo
Collection: School
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The world is, was, will always be filled with good and evil, because good and evil is the yin and yang of the human condition.
- Philip Zimbardo
Collection: Evil
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We can assume that most people, most of the time, are moral creatures. But imagine that this morality is like a gearshift that at times gets pushed into neutral. When that happens, morality is disengaged. If the car happens to be on an incline, car and driver move precipitously downhill. It is then the nature of the circumstances that determines outcomes, not the driver's skills or intentions.
- Philip Zimbardo
Collection: Moving
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Most of us fail to appreciate the extent to which our behavior is under situational control, because we prefer to believe that is all is internally generated. We wander around cloaked in an illusion of vulnerability, mis-armed with an arrogance of free will and rationality.
- Philip Zimbardo
Collection: Believe
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Most of us hide behind egocentric biases that generate the illusion that we are special. These self-serving protective shields allow us to believe that each of us is above average on any test of self-integrity. Too often we look to the stars through the thick lens of personal invulnerability when we should also look down to the slippery slope beneath our feet.
- Philip Zimbardo
Collection: Stars
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We want to believe we are good, we are different, we are better, or we are superior. But this body of social-psychological research--and there are obviously many more experiments in addition to mine and Milgram's--shows that the majority of good, ordinary, normal people can be easily seduced, tempted, or initiated into behaving in ways that they say they never would. In 30 minutes we got them stepping across that line.
- Philip Zimbardo
Collection: Believe
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As we have come to understand the psychology of evil, we have realized that such transformations of human character are not as rare as we would like to believe. Historical inquiry and behavioral science have demonstrated the "banality of evil" -- that is, under certain conditions and social pressures, ordinary people can commit acts that would otherwise be unthinkable.
- Philip Zimbardo
Collection: Believe
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We like to think there is this core of human nature – that good people can't do bad things, and that good people will dominate over bad situations. Infact, when we look at the Stanford prison studies, that we put good people in an evil place, and we saw who won. Well, the sad message in this, is in this case is the evil place won over the good people.
- Philip Zimbardo
Collection: Thinking
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The line between good and evil is movable and it's permeable.
- Philip Zimbardo
Collection: Evil
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I've always been curious about the psychology of the person behind the mask. When someone is anonymous, it opens the door to all kinds of antisocial behavior, as seen by the Ku Klux Klan.
- Philip Zimbardo
Collection: Ku Klux Klan
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Boys' brains are being digitally rewired for change, novelty, excitement and constant arousal. That means they're totally out of sync in traditional classes, which are analog, static, interactively passive.
- Philip Zimbardo
Collection: Motivation
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Many cults start off with high ideals that get corrupted by leaders or their board of advisors who become power-hungry and dominate and control members lives. No group with high ideals starts off as a cult; they become one when their errant ways are exposed.
- Philip Zimbardo
Collection: Leader
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Time matters because we are finite, because time is the medium in which we live our lives.
- Philip Zimbardo
Collection: Matter
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That human behavior is more influenced by things outside of us than inside. The situation is the external environment. The inner environment is genes, moral history, religious training.
- Philip Zimbardo
Collection: Religious
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You are not the same person working alone as you are in a group; in a romantic setting versus an educational one; when you are with close friends or in an anonymous crowd; or when you are traveling abroad as when at home base.
- Philip Zimbardo
Collection: Educational
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Coming from New York, I know that if you go by a delicatessen, and you put a sweet cucumber in the vinegar barrel, the cucumber might say, "No, I want to retain my sweetness." But it's hopeless. The barrel will turn the sweet cucumber into a pickle. You can't be a sweet cucumber in a vinegar barrel.
- Philip Zimbardo
Collection: Sweet
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Societal expectations matter little; personal expectations matter tremendously.
- Philip Zimbardo
Collection: Expectations
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In one sense, the Stanford prison study is more like a Greek drama than a traditional experiment, in that we have humanity, represented by a bunch of good people, pitted against an evil-producing situation. The question is, does the goodness of the people overwhelm the bad situation, or does the bad situation overwhelm the good people?
- Philip Zimbardo
Collection: Drama
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I've always been curious about the psychology of the person behind the mask.
- Philip Zimbardo
Collection: Psychology
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While no one can change events that occurred in the past, everyone can change attitudes and beliefs about them.
- Philip Zimbardo
Collection: Attitude
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Research shows that the deciscions of a group as a whole are more thoughtful and creative when there is minority dissent than when it is absent.
- Philip Zimbardo
Collection: Thoughtful
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Whoever has the power to label others as evil is automatically, or reflexively, the good person. Good people label bad people as evil. And once you do that, then it demonizes them. You don't negotiate with evil. You don't sit down at the table with the devil and say, "Okay, let's work this out." What you want to do is destroy evil. Every Catholic kid every night says, or should say, "Lead us not into temptation, deliver us from evil." And so you've got to go to God to help you deal with evil rather than your State Department or your negotiators.
- Philip Zimbardo
Collection: Kids
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Majority decisions tend to be made without engaging the systematic thought and critical thinking skills of the individuals in the group. Given the force of the group's normative power to shape the opinions of the followers who conform without thinking things through, they are often taken at face value. The persistent minority forces the others to process the relevant information more mindfully. Research shows that the deciscions of a group as a whole are more thoughtful and creative when there is minority dissent than when it is absent.
- Philip Zimbardo
Collection: Taken
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Fear is the State's psychological weapon of choice to frighten citizens into sacrificing their basic freedoms and rule-of-law protections in exchange for the security promised by their all-powerful government.
- Philip Zimbardo
Collection: Fear
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We want to believe in the essential, unchanging goodness of people, in their power to resist external pressures, in their rational appraisal and then rejection of situational temptations. We invest human nature with God-like qualities, with moral and rational faculties that make us both just and wise. We simplify the complexity of human experience by erecting a seemingly impermeable boundary between Good and Evil.
- Philip Zimbardo
Collection: Wise
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Where can you find purpose? Like success and happiness, our purpose exists in the present, and we constantly strive toward the future to maintain it. What it is for which we strive is up to each of us. The important thing is that we strive toward something.
- Philip Zimbardo
Collection: Important
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Before I knew that a man could kill a man, because it happens all the time. Now I know that even the person with whom you've shared food, or whom you've slept, even he can kill you with no trouble. The closest neighbor can kill you with his teeth: that is what I have Learned since the genocide, and my eyes no longer gaze the same on the face of the world.
- Philip Zimbardo
Collection: Eye
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When I look back on it, I think, "Why didn't you stop the cruelty earlier?" To stand back was contrary to my upbringing and nature. When I stood back as a noninterfering experimental scientist, I was, in a sense, as drawn into the power of the situation as any prisoners and guards.
- Philip Zimbardo
Collection: Thinking
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This is the woman who stopped the Stanford Prison Study. When I said it got out of control, I was the prison superintendent. I didn't know it was out of control. I was totally indifferent. She came down, saw that madhouse and said, "You know what, it's terrible what you're doing to those boys. They're not prisoners, they're not guards, they're boys, and you are responsible." And I ended the study the next day. The good news is I married her the next year.
- Philip Zimbardo
Collection: Boys
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The first time I spoke publicly about the Stanford Prison Experiment, Stanley Milgram told me: "Your study is going to take all the ethical heat off of my back. People are now going to say yours is the most unethical study ever, and not mine.
- Philip Zimbardo
Collection: People
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The [Stanford Prison Experiment] was readily approved by the Human Subjects Research committee because it seemed like college kids playing cops and robbers, it was an experiment that anyone could quit at any time and minimal safeguards were in place. You must distinguish hind sight from fore sight, knowing what you know now after the study is quite different from what most people imagined might happen before the study began.
- Philip Zimbardo
Collection: Kids
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As a result of the prison study, I really became more aware of the central role of power in our lives. I became more aware of the power I have as a teacher. I started consciously doing things to minimize the negative use of power in the classroom. I encouraged students to challenge me.
- Philip Zimbardo
Collection: Teacher
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There was zero time for reflection. We had to feed the prisoners three meals a day, deal with the prisoner breakdowns, deal with their parents, run a parole board. By the third day I was sleeping in my office. I had become the superintendent of the Stanford county jail. That was who I was: I'm not the researcher at all. Even my posture changes--when I walk through the prison yard, I'm walking with my hands behind my back, which I never in my life do, the way generals walk when they're inspecting troops.
- Philip Zimbardo
Collection: Running
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Mama, humanity is my business.
- Philip Zimbardo
Collection: Humanity