For the developed world, there is a choice to be made: to promote economic policies that despoil indigenous lands or to support cultures and the remaining biological sanctuaries.
Seeing the world around you clearly is a critical step in developing an idea for a business, carrying out that idea, and then thriving with an ongoing concern. Through choice, predilection, lack of education, impatience, or other causes, the entrepreneur lives, in a way, outside the mainstream.
Class of 2009: you are going to have to figure out what it means to be a human being on Earth at a time when every living system is declining, and the rate of decline is accelerating. Kind of a mind-boggling situation... but not one peer-reviewed paper published in the last thirty years can refute that statement.
Enslaving each other was what human beings had done for ages. And the abolitionist movement was greeted with incredulity. Conservative spokesmen ridiculed the abolitionists as liberals, progressives, do-gooders, meddlers, and activists.
When you pollute a river, it's a supreme injustice to those who are downstream and those who live in the river who are not human beings.
Yes, population is a huge problem - birth rates are too high. And in order to take care of the environment, we have to make sure that every child that comes here, that arrives, knows that he or she is welcome, is going to be cared for and honored.
When cattle ranchers clear rain forests to raise beef to sell to fast-food chains that make hamburgers to sell to Americans, who have the highest rate of heart disease in the world (and spend the most money per GNP on health care), we can say easily that business is no longer developing the world. We have become its predator.
I doubt very much that the chief executives of any of the Fortune 500 corporations can name five edible plants, five native grasses, or five migratory birds within walking distance of their homes, or name the soil series upon which their house sits. And I would contend that if you don't know where you are, you are in fact nowhere at all.
We have to ask ourselves, 'What kind of world is it where a baby-food executive substitutes artificial flavoring and sugar for apple juice? What kind of businesses have we created when we even lie to infants?'
Green business is not about tie-dyed T-shirts. It's about transforming the industrial system itself into one that looks at all the connections.
When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand data. But if you meet the people who are working to restore this earth and the lives of the poor, and you aren’t optimistic, you haven’t got a pulse.Collection: Optimistic
The great thing about the dilemma we're in is that we get to re-imagine every single thing we do...There isn't a single thing that doesn't require a complete remake. There are two ways of looking at that. One is: Oh my gosh, what a big burden. The other way, which I prefer, is: What a great time to be born! What a great time to be alive! Because this generation gets to essentially completely change the world.Collection: Change
Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environments and social degradation.Collection: Powerful
All is connected ... no one thing can change by itself.Collection: Change
Healing the wounds of the earth and its people does not require saintliness or a political party, only gumption and persistence. It is not a liberal or conservative activity; it is a sacred act.Collection: Party
First we need to decide what needs to be done. Then we do it. And then we ask if it is possible.Collection: Needs
The future belongs to those who understand that doing more with less is compassionate, prosperous, and enduring, and thus more intelligent, even competitive.Collection: Inspiring
The first rule of sustainability is to align with natural forces, or at least not try to defy themCollection: Future
Sustainability is an economic state where the demands placed upon the environment by people and commerce can be met without reducing the capacity of the environment to provide for future generations. It can also be expressed in the simple terms of an economic golden rule for the restorative economy: Leave the world better than you found it, take no more than you need, try not to harm life or the environment, make amends if you do.Collection: Simple
Business is correct to defend its right to act in order to produce a vigorous and engaging prosperity. But it is wrong if it forgets that this freedom can only be experienced within the discipline of social responsibility.Collection: Responsibility
My advice for people is to love the world they are in, in whatever way makes sense to them. It may be a devotional practice, it may be song or poetry, it may be by gardening, it may be as an activist, scientist, or community leader. The path to restoration extends from our heart to the heart of sentient beings, and that path will be different for every person.Collection: Song
Ralph Waldo Emerson once asked what we would do if the stars only came out once every thousand years. No one would sleep that night, of course. The world would become religious overnight. We would be ecstatic, delirious, made rapturous by the glory of God. Instead, the stars come out every night, and we watch television.Collection: Inspirational
We have an economy that tells us it is cheaper to destroy earth in real time rather than renew, restore, and sustain it. You can print money to bail out a bank but you can't print life to bail out a planet.Collection: Business
At present we are stealing the future, selling it in the present, and calling it gross domestic product.Collection: Calling
Inspiration is not garnered from the litanies of what may befall us; it resides in humanity's willingness to restore, redress, reform, rebuild, recover, reimagine, and reconsider.Collection: Spiritual
The generations before you failed. They didn’t stay up all night. They got distracted and lost sight of the fact that life is a miracle every moment of your existence. Nature beckons you to be on her side. You couldn’t ask for a better boss. The most unrealistic person in the world is the cynic, not the dreamer. Hope only makes sense when it doesn’t make sense to be hopeful. This is your century. Take it and run as if your life depends on it.Collection: Running
Working for the earth is not a way to get rich, it is a way to be rich.Collection: Earth
You are Brilliant and the Earth is Hiring.Collection: Earth
The most unrealistic person in the world is the cynic, not the dreamer.Collection: Dreamer
Only caring individuals can restore the places we inhabit. The 'simple act of planting a tree' not only restores the places we live, but makes us whole and powerful again.Collection: Powerful
his planet came with a set of instructions, but we seem to have misplaced them. Important rules like don’t poison the water, soil, or air, don’t let the earth get overcrowded, and don’t touch the thermostat have been broken.Collection: Future
Don't go to business school.Collection: Business
We can just as easily have an economy that is based on healing the future instead of stealing it. We can either create assets for the future or take the assets of the future. One is called restoration and the other exploitation. And whenever we exploit the earth we exploit people and cause untold suffering. Working for the earth is not a way to get rich, it is a way to be rich.Collection: Healing
Capitalism, as practiced, is a financially profitable, non-sustainable aberration in human development.Collection: Aberration
The bottom line is down where it belongs – at the bottom. Far above it in importance are the infinite number of events that produce the profit or loss.Collection: Appreciation
There are insistent calls for autonomy, appeals for a new resource ethic based on the tradition of the commons, demands for the reinstatement of cultural primacy over corporate hegemony, and a rising demand for radical transparency in politics and corporate decision making. It has been said that environmentalism failed as a movement, or worse yet, died. It is the other way around. Everyone on earth will be an environmentalist in the not too distant future, driven there by necessity and experience.Collection: Decision
You can blame people who knock things over in the dark or you can begin to light candles. You're only at fault if you know about the problem and choose to do nothing.Collection: Healing
The problems to be faced are vast and complex, but come down to this: 6.6 billion people are breeding exponentially. The process of fulfilling their wants and needs is stripping earth of its biotic capacity to produce life; a climactic burst of consumption by a single species is overwhelming the skies, earth, waters, and fauna.Collection: Sky
It is critical to realize that underlying the extermination of nature is the marginalization of human beings. If we are to save what is wild, what is irreparable and majestic in nature, then we will ironically have to turn to each other and take care of all the human beings here on Earth. There is no boundary that will protect an environment from a suffering humanity.Collection: Humanity
If you look at the science that describes what is happening on earth today and aren't pessimistic, you don’t have the correct data. If you meet the people in this unnamed movement and aren't optimistic, you haven’t got a heart.Collection: Heart
We are speeding up our lives and working harder in a futile attempt to buy the time to slow down and enjoy it.Collection: Life
Natural capitalism is not about making sudden changes, uprooting institutions, or fomenting upheaval for a new social order. Natural capitalism is about making small, critical choices that can tip economic and social factors in positive ways.Collection: Business
What a great time to be born! What a great time to be alive! Because this generation gets to essentially completely change the world.Collection: Climate
Mother's milk would be banned by the food safety laws of industrialized nations if it were sold as a packaged good.Collection: Mother
What we already know frames what we see, and what we see frames what we understand.Collection: Insight