Miuccia Prada

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Women always try to tame themselves as they get older, but the ones who look best are often a bit wilder.
- Miuccia Prada
Collection: Style
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We will always buy clothes because they let us live our dreams.
- Miuccia Prada
Collection: Dream
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Ugly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human.
- Miuccia Prada
Collection: Ideas
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What you wear represents you to the world, especially now, when communication between people is so fast. Fashion is a universal language that everyone understands.
- Miuccia Prada
Collection: Fashion
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Seduction is a matter of feelings and people opening themselves. I don't think it's something tricky - it's being human. And everybody is seduced by something different.
- Miuccia Prada
Collection: Thinking
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I love uniforms because they allow you to hide. No one knows what you are thinking, so it's a very appropriate and correct way to be yourself.
- Miuccia Prada
Collection: Being Yourself
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Fashion is instant language.
- Miuccia Prada
Collection: Fashion
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You need to have dignity towards how you are, how you dress, how you behave. Very important.
- Miuccia Prada
Collection: Important
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Women have the stress of being beautiful, of age and youth. Men don't have all that. And with women, that stress causes a lot of mistakes and bad choices - a lot of not being their true self.
- Miuccia Prada
Collection: Beautiful
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You have to embrace the world if you want to live in it now.
- Miuccia Prada
Collection: World
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Girls throw away so much energy in this search for beauty and sexiness.
- Miuccia Prada
Collection: Girl
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I try to make women feel more powerful without losing their femininity.
- Miuccia Prada
Collection: Powerful
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We, as designers, have a job with so many possibilities and connections. We are connected to so many different portals, from art to movies to music to design. Fashion is always evolving. Actually, the field is huge. I don't think there is another profession that is so open to so many possibilities.
- Miuccia Prada
Collection: Fashion
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If I have done anything, it is to make ugly appealing. In fact, most of my work is concerned with destroying—or at least deconstructing—conventional ideas of beauty, of the generic appeal of the beautiful, glamorous, bourgeois woman. Fashion fosters clichés of beauty, but I want to tear them apart.
- Miuccia Prada
Collection: Beautiful
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I'm not interested in types. I'm interested in archetypes.
- Miuccia Prada
Collection: Type
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I don't believe in people who think that clothes are not important.
- Miuccia Prada
Collection: Fashion
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I think more and more, if you live in the current world - and live internationally - it's all a mix of interests, and the same people who are interested in fashion are also interested in movies, art, and culture.
- Miuccia Prada
Collection: Fashion
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It's still feminine, but not in a romantic way. It's all about masculine and feminine, and being strong.
- Miuccia Prada
Collection: Strong
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I realized that so many clever people respect fashion so much.
- Miuccia Prada
Collection: Fashion
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To have to be sexy? That I hate. To be outrageously sexy? That I love.
- Miuccia Prada
Collection: Sexy
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Ugly is attractive. Ugly is exciting.
- Miuccia Prada
Collection: Ugly
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I like to be useful to people.
- Miuccia Prada
Collection: People
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The older I get, the more I prefer to talk to old people. Old people or kids.
- Miuccia Prada
Collection: Kids
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Clothes can be important. I am learning this. For instance, often when I design and I wonder what is the point, I think of someone having a bad time in their life.
- Miuccia Prada
Collection: Thinking
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I am in a key moment. I kind of understand that I have to use my work more completely without being ashamed.
- Miuccia Prada
Collection: Keys
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This is an example of hypocrisy
- Miuccia Prada
Collection: Hypocrisy
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The younger generations have their own ideas, they have their own projects. When they talk, I am always surprised how much more lucid and cultivated they are and how they see things in a way that is much more complex than, for example, other generations did.
- Miuccia Prada
Collection: Younger Generation
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I don't want to say temporary, because temporary is such a trendy word.
- Miuccia Prada
Collection: Temporary
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I always have this idea to create and display activities somewhere else around the world, but in fact it's been very difficult since the start, as you have to find the right place that can represent, or could be as significant as, your ideals. It rarely happens.
- Miuccia Prada
Collection: World
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Fashion is a little help in the life of a person. But very little. After all, if you have a serious drama, who cares about the clothes?
- Miuccia Prada
Collection: Fashion
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I remember being mad about having pink and red shoes. I gew up envying other girls' pink and red shoes.
- Miuccia Prada
Collection: Girl
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Sex and the City is the opposite of dignity. You have to have dignity for your body - this is with men and women.
- Miuccia Prada
Collection: Sex
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I would say that clothes are an excuse for living in the world.
- Miuccia Prada
Collection: Clothes
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Prada is something that should be so mundane, like clothes.
- Miuccia Prada
Collection: Clothes
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When you want to do something that is challenging or interesting or new, you never find the place. All the places are obvious or old or generic. And so you realize that the role of architecture is fundamental.
- Miuccia Prada
Collection: Interesting
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I'm not interested in how people dress. Of course, I recognize if somebody's elegant. But fashion doesn't interest me.
- Miuccia Prada
Collection: Fashion
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Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.
- Miuccia Prada
Collection: Artist
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The fashion world is very active and generous, despite the fact that it is not very well respected - or at least not as much as it should be.
- Miuccia Prada
Collection: Fashion
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The trouble is, most people are not so generous. Everybody wants love for themselves. I hear this all the time from the women I work with. I hear them say, "I want, I want." I never hear them saying what they want to give.
- Miuccia Prada
Collection: People
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Craziness in a shoe is great - you can have much more freedom, you can exaggerate and it doesn't feel stupid. But to have too much craziness near your face, that would just feel weird.
- Miuccia Prada
Collection: Stupid
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The content could be done anyplace, but the real invention is the architecture. The architecture is the only work that really defines a new way of doing things. I think this point is fundamental.
- Miuccia Prada
Collection: Real
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If I have done anything, it is to make ugly appealing.
- Miuccia Prada
Collection: Done
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Fashion is an instant language.
- Miuccia Prada
Collection: Fashion
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My family was too serious. They didn't take care of me - it was a very serious and severe life. Not severe in a bad way; just boring - like totally neutral. I felt no emotion.
- Miuccia Prada
Collection: Serious
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I want to confront myself. I challenge and doubt myself. Basically, what I don't like is to get bored.
- Miuccia Prada
Collection: Bored
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I suppose I felt guilty not to be doing something more important, more political. So in a way I am trying to use the company for these other activities.
- Miuccia Prada
Collection: Political
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It's what I say all the time to my girls in the office here: The more they dress for sex, the less they will have love or sex.
- Miuccia Prada
Collection: Girl
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When I talk with people, I don't even see what they are wearing . . . No, I recognize it if it's something particularly nice and interesting. I see the exception.
- Miuccia Prada
Collection: Nice