Kevin Feige
In the case of 'Thor,' it was just casting the best people for the part. Ken Branagh had the idea to cast Idris Elba as Heimdall, and we didn't blink at that chance to do it.Collection: Chance
Rejection is a common occurrence. Learning that early and often will help you build up the tolerance and resistance to keep going and keep trying.Collection: Learning
We always set out to just make a great movie.
All of the Marvel characters have flaws to them; all of them have a deep humanity to them.
From a financial perspective, you have to think about what the film will generate in revenue so you can set a budget against it.
You can drive yourself crazy and tie yourself in knots trying to anticipate what someone's going to like or not like, and doing test screenings and opinion polls. But pay too much mind to that, and you'll wind up with a big pile of mush.
What other people are adapting from the comics medium, I watch with as much interest as I do any other movies. Because I'm a fan, and I want to see what other people are doing in the world.
We said, as we were developing 'Iron Man 1,' and working on these films, that our characters need to be as interesting out of their costumes as they are inside their costumes, fighting and flying around.
We try to keep audiences coming back in greater numbers by doing the unexpected and not simply following a pattern or a mold or a formula.
I'd argue that the term 'superhero' is much too broadly used.
Chris Evans has embodied Captain America as well as any actor has ever embodied an iconic pop-culture figure like that. I go back to Chris Reeve as Superman as the gold standard, and I think Evans is right there.
The best thing about being a film producer is I get to spend 99 per cent of my time behind the scenes.
It's true that once a year I travel to Comic-Con... but there I can quickly lower the lights; I can show them the clips, introduce a few stars. And the spotlight is quickly off me.
I'm not sure that 'Iron Man' is a superhero movie. I think towards the end of the movie, Iron Man pretends to be a superhero - he's entertained by that notion. I think 'X-Men' is a sci-fi movie.
I had admired the way the producers of the 'Harry Potter' franchise had found David Yates, who ended up doing their four final movies, and he'd come from television.
I'm always worried about overhype. I love underhype.
We want to see a Joss Whedon 'Batgirl' film be awesome.
Humor is the secret into the audience's other ranges of emotions.
One thing that brings me great, great joy is reading the reviews of 'Civil War' and seeing the much deserved credit that Chris Evans is getting for his performance as Captain America.
'Guardians Of The Galaxy' was, as 'Ant-Man' was, just fun, in terms of expanding this universe. We always say, how can we keep audiences surprise at what an MCU film can be?
I've always believed in expanding the definition of what a Marvel Studios movie could be.
'X-Men 1' - I did a cameo.
Every time we make a movie, 'Guardians' included, 'Black Panther' included, 'Infinity War' included, we just feel lucky to be making that movie, and that's basically what the focus is on.
A very high bar has been set with Robert Downey in 'Iron Man.' That idea was, find the best actor for the part, regardless of whether they've been in a movie like this before.
'Iron Man' and 'Iron Man 2' are as Jon Favreau films as you can see.
Kenneth Branagh has his stamp all over 'Thor.'
'Captain America: First Avenger' is very much a Joe Johnston film.
I think it's what we've always tried to do, is just find a unique way in, and find a unique way to be true to what the character is from the comics and what fans are aware of and expecting. And at the same time do it in a way that mainstream audiences and as wide an audience as possible can find their own way into it.Collection: Character
I don't think it's a mistake to put every great idea into the first movie, because I've always said there won't be a second movie if you go 'we'll hold back these ideas for another one.Collection: Mistake
The only thing I'll say, and I'm sure everyone says this, is stick with it. I'm not shy about telling people about the fact that my dream was to go to USC film school when I was growing up in New Jersey. I got rejected five times. You just keep going, keep going, keep going.Collection: Dream
When we bring the filmmaker, we bring somebody to help us elevate the material with those things, to help us do something different with all of those resources at their disposal.Collection: Different
Sometimes you can have a great scene but it just doesn't need to be in the movie. If it's not progressing the plot, not progressing the story, not adding to the momentum, or if it's not purposefully serving a breath - it has got to go.Collection: Progress
Comedy is a meritocracy. If you are funny, you are there. If you are not, you are out.Collection: Comedy
People who know and read comics know that there's a huge diversity amongst the types of stories. Nobody ever goes 'how many more of these movies based on novels are there going to be?!'. People laugh at that question and they go novels, there are all different types of novels. But there are all different types of comic books, they just happen to have drawings on the cover!Collection: Book
The Avengers films, ideally, in the grand plan are always big, giant linchpins. It’s like as it was in publishing, when each of the characters would go on their own adventures and then occasionally team up for a big, 12-issue mega-event. Then they would go back into their own comics, and be changed from whatever that event was. I envision the same thing occurring after this movie, because the Avengers roster is altered by the finale of this film.Collection: Team
I'm not a scientist. I just read articles that are interesting and that capture my imagination, but I think there's a reason why there's so much faith placed in science.Collection: Thinking
Filmmakers are anxious about what other people are working on.Collection: People
There's nothing more disheartening than seeing a movie and going oh, that doesn't work, or it didn't inspire us. Versus seeing a movie that is 'this is so awesome!'. Oftentimes, a really good movie just inspired you to go and make movies!Collection: Inspire
We have audiences that seem to be embracing whether they've heard of the characters or not.Collection: Character
I think those with knowledge of the comics may expect things that will not be happening in the movies. Those who don't know what has happened in the comics will be shocked at what we do.Collection: Thinking
I love female heroes too and would love to bring many more to the big screen in the future.Collection: Hero
Let's use that to make as interesting and different and unique a story as possible and not just stay with the same thing.' And this movie is certainly the embodiment of that.Collection: Unique
I don't know if it was written off in that single line in Thor. It was given another way of looking at it. There are a couple of lines in Thor basically saying that science and magic it gets to a point where what's the difference. And I think we're continuing that.Collection: Couple
Once that Gauntlet is on, as the poster of Doctor Strange says, "the impossibilities are endless."Collection: Doctors
Clickbait is the worst. That's my big moral highground, when I don't click on clickbait.Collection: Moral
I was making Marvel Studios movies, Amy Pascal was running Sony. Occasionally, she would share drafts with certain people at the studio and I would read them, and see cuts of the movies. But what I've learned with is that I'm no help whatsoever giving passive comments on other people's projects.Collection: Running
The more films we make the more we get to deal with those pre-existing relationships. But when it comes to a movie like Ant-Man or Guardians or certainly Doctor Strange, it's just bringing to life stuff that's already been there in the comics and we finally get a chance to do it on the big screen.Collection: Men
It's one of the reasons why Spider-Man: Homecoming is so exciting. Because it's a new genre for us, a new character, the first time that Spider-Man is in our cinematic universe and you can see what he was meant to be in the comics. He's such a young teenager in comparison to these other heroes. But I think, because we're film fans who go and see everything, it's much more natural that you're inspired by other work. And then of course that influences your work, and the way you make films.Collection: Teenager
People say 'Scott's [Derrickson] movies are kind of scary, is this a horror movie?' Of course, [Doctor Strange] it's not a horror movie. But what Scott has done so well in the best of his films is have one foot completely in the real world and one foot in this whatever supernatural sub-genre he was playing with.Collection: Real
I'm not a huge comic book fan, but I'm a closet fan of certain Marvel heroes, two of those being Iron Man, and the other being Guardians of the Galaxy, which I'm looking forward to.Collection: Book