If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself.Collection: Lying
A lie told once remains a lie but a lie told a thousand times becomes the truthCollection: Lying
There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.Collection: Men
Think of the press as a great keyboard on which the government can play.Collection: Peace
This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.Collection: Ideas
Propaganda must facilitate the displacement of aggression by specifying the targets for hatred.Collection: Hatred
There will come a day, when all the lies will collapse under their own weight, and truth will again triumph.Collection: Lying
...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.Collection: Gun
Not every item of news should be published. Rather must those who control news policies endeavor to make every item of news serve a certain purpose.Collection: Purpose
The most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly - it must confine itself to a few points and repeat them over and over.Collection: Truth
It is the absolute right of the State to supervise the formation of public opinion.Collection: School
We enter parliament in order to supply ourselves, in the arsenal of democracy, with its own weapons. If democracy is so stupid as to give us free tickets and salaries for this bear's work, that is its affair. We do not come as friends, nor even as neutrals. We come as enemies. As the wolf bursts into the flock, so we come.Collection: Stupid
It would not be impossible to prove with sufficient repetition and a psychological understanding of the people concerned that a square is in fact a circle. They are mere words, and words can be molded until they clothe ideas and disguise.Collection: Circles
The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.Collection: Winning
We shall reach our goal, when we have the power to laugh as we destroy, as we smash, whatever was sacred to us as tradition, as education, and as human affection.Collection: Goal
If you tell a lie long enough, it becomes the truth.Collection: Lying
Whoever can conquer the street will one day conquer the state, for every form of power politics and any dictatorship-run state has its roots in the street.Collection: Running
If we have power, we'll never give it up again unless we're carried out of our offices as corpsesCollection: War
If you tell a lie, tell a big one.Collection: Lying
A Jew is for me an object of disgust. I feel like vomiting when I see one. Christ could not possibly have been a Jew. It is not necessary to prove that scientifically - it is a fact. I do not need to prove this with science or scholarship. It is so!Collection: Holocaust
The masses need something that will give them a thrill of horror.Collection: Giving
You have nothing to fear, if you have nothing to hideCollection: Ifs
A media system wants ostensible diversity that conceals an actual uniformityCollection: Dark
There is no need for propaganda to be rich in intellectual content.Collection: War
To be modern only means to fill new forms with eternal truths.Collection: Mean
Short shrift is made of the Jews in all eastern occupied areas. Tens of thousands of them are liquidated.Collection: Made
[Hitler thought] that Mussolini was no figure of world history, like der Fuehrer or Stalin.Collection: World
I would like to be a parson on this island. Explain the Sermon on the Mount to ordinary people and let the world be the world.Collection: Islands
Once more a red fire blows steeply upwards...the factory will do no more work for Herr Churchill...tomorrow morning Coventry will lie in smoke and ruins.Collection: Morning
A nation without a religion - that is like a man without breath.Collection: Men
Today there seems to be only one absolute thing: relativism.Collection: Today
Christ cannot possibly have been a Jew. I don't have to prove that scientifically. It's a fact.Collection: Religious
Man only honors what he conquers or defends.Collection: Men
If Christ came back he would drive his treacherous servants out of the temple with a whip.Collection: Temples
If the German people lay down their arms the whole of Eastern and Southern Europe, together with the Reich, will come under Russian occupation. Behind an iron curtain mass butcheries of people would begin.Collection: War
Every age that has historical status is governed by aristocracies.Collection: Historical
O this world is beautiful because of you! To love somebody means that we're closer to God.Collection: Beautiful
Do you want total war? If necessary, do you want a war more total and radical than anything that we can even imagine today?Collection: Military
The night folds her trembling hands over a weary world. Out of a pale blue rises the shining moon. My thoughts are flying to the stars like lonely swans.Collection: Lonely
Devotion, fervor, longing! Those are my pillars. We have to be the bridge to the future.Collection: Bridges
The age of hairsplitting Jewish intellectualism is dead... The past lies in flames.Collection: Lying
I believe in God. When everything collapses, we grip the last hold, we look from the secure haven how the godless society of the old, holy Europe falls apart. May the game begin.Collection: Believe
One can only repeat about air warfare: we are in a position of almost hopeless inferiority and must grin and bear it as we take the blows from the English and the Americans. [Germans in the bombed cities] are gradually beginning to lose their courage. Hell like that is hard to bear for any length of time, especially since the inhabitants along the Rhine and Ruhr see no prospect of improvement.Collection: Blow
If we are attacked we can only defend ourselves with guns not with butter.Collection: Gun
It is on this beautiful day that we celebrate the Fuhrers birthday and thank him for he is the only reason why Germany is still alive todayCollection: Beautiful
A thousand years hence, every German will speak with awe of Stalingrad and remember that it was there that Germany put the seal on her victory.Collection: Years
When I sit near the ocean in the morning and write my verses and breathe the salty wind which is coming from the water, I rejoice in God and I am blissful, as I was as a child.Collection: Morning