Sun Tzu

Image of Sun Tzu
Balk the enemy's power; force him to reveal himself.
- Sun Tzu
Collection: Power
Image of Sun Tzu
The enlightened ruler is heedful, and the good general full of caution.
- Sun Tzu
Collection: Good
Image of Sun Tzu
There has never been a protracted war from which a country has benefited.
- Sun Tzu
Collection: War
Image of Sun Tzu
Regard your soldiers as your children, and they will follow you into the deepest valleys; look on them as your own beloved sons, and they will stand by you even unto death.
- Sun Tzu
Collection: Veterans
Image of Sun Tzu
Invincibility lies in the defence; the possibility of victory in the attack.
- Sun Tzu
Collection: Success
Image of Sun Tzu
He who is prudent and lies in wait for an enemy who is not, will be victorious.
- Sun Tzu
Collection: Leadership
Image of Sun Tzu
Thus, what is of supreme importance in war is to attack the enemy's strategy.
- Sun Tzu
Collection: War
Image of Sun Tzu
The art of war is of vital importance to the state. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.
- Sun Tzu
Collection: War
Image of Sun Tzu
In the practical art of war, the best thing of all is to take the enemy's country whole and intact; to shatter and destroy it is not so good.
- Sun Tzu
Collection: Good
Image of Sun Tzu
If we know that our own men are in a condition to attack, but are unaware that the enemy is not open to attack, we have gone only halfway towards victory.
- Sun Tzu
Collection: Men
Image of Sun Tzu
A good commander is benevolent and unconcerned with fame.
- Sun Tzu
Collection: Good
Image of Sun Tzu
Prohibit the taking of omens, and do away with superstitious doubts. Then, until death itself comes, no calamity need be feared.
- Sun Tzu
Collection: Death
Image of Sun Tzu
If our soldiers are not overburdened with money, it is not because they have a distaste for riches; if their lives are not unduly long, it is not because they are disinclined to longevity.
- Sun Tzu
Collection: Money
Image of Sun Tzu
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
- Sun Tzu
Collection: Men
Image of Sun Tzu
Know thy self, know thy enemy. A thousand battles, a thousand victories.
- Sun Tzu
Collection: War
Image of Sun Tzu
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
- Sun Tzu
Collection: War
Image of Sun Tzu
The supreme art of war is to subdue the enemy without fighting.
- Sun Tzu
Collection: War
Image of Sun Tzu
Now the reason the enlightened prince and the wise general conquer the enemy whenever they move and their achievements surpass those of ordinary men is foreknowledge.
- Sun Tzu
Collection: Men
Image of Sun Tzu
The art of war teaches us to rely not on the likelihood of the enemy's not coming, but on our own readiness to receive him; not on the chance of his not attacking, but rather on the fact that we have made our position unassailable.
- Sun Tzu
Collection: Chance
Image of Sun Tzu
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
- Sun Tzu
Collection: Good
Image of Sun Tzu
There is no instance of a nation benefitting from prolonged warfare.
- Sun Tzu
Collection: War
Image of Sun Tzu
Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.
- Sun Tzu
Collection: War
Image of Sun Tzu
The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy.
- Sun Tzu
Collection: Good
Image of Sun Tzu
If you know the enemy and know yourself you need not fear the results of a hundred battles.
- Sun Tzu
Collection: Fear
Image of Sun Tzu
Victory usually goes to the army who has better trained officers and men.
- Sun Tzu
Collection: Men
Image of Sun Tzu
Quickness is the essence of the war.
- Sun Tzu
Collection: War
Image of Sun Tzu
It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
- Sun Tzu
Collection: Great
Image of Sun Tzu
Secret operations are essential in war; upon them the army relies to make its every move.
- Sun Tzu
Collection: War
Image of Sun Tzu
Victory is reserved for those who are willing to pay its price.
- Sun Tzu
Collection: Military
Image of Sun Tzu
The opportunity of defeating the enemy is provided by the enemy himself.
- Sun Tzu
Collection: Art Of War
Image of Sun Tzu
It is more important to outhink your enemy, than to outfight him
- Sun Tzu
Collection: Enemy
Image of Sun Tzu
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
- Sun Tzu
Collection: Military
Image of Sun Tzu
In the midst of chaos, there is also opportunity.
- Sun Tzu
Collection: Art
Image of Sun Tzu
Victory comes from finding opportunities in problems.
- Sun Tzu
Collection: Opportunity
Image of Sun Tzu
If you are strong, appear weak. But if you are weak, appear strong.
- Sun Tzu
Collection: Strong
Image of Sun Tzu
If a battle can not be won do not fight it.
- Sun Tzu
Collection: Art
Image of Sun Tzu
One need not destroy one's enemy. One need only destroy his willingness to engage.
- Sun Tzu
Collection: War
Image of Sun Tzu
Those who are victorious plan effectively and change decisively. They are like a great river that maintains its course but adjusts its flow.
- Sun Tzu
Collection: Change
Image of Sun Tzu
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
- Sun Tzu
Collection: Business
Image of Sun Tzu
There is an intelligent way to eat a live frog - I just don't know what it is.
- Sun Tzu
Collection: Intelligent
Image of Sun Tzu
Great results, can be achieved with small forces.
- Sun Tzu
Collection: Art
Image of Sun Tzu
All wars are won or lost before they are ever fought.
- Sun Tzu
Collection: War
Image of Sun Tzu
Opportunities multiply as they are seized.
- Sun Tzu
Collection: Inspirational
Image of Sun Tzu
Swift as the wind. Quiet as the forest. Conquer like the fire. Steady as the mountain
- Sun Tzu
Collection: Art
Image of Sun Tzu
The height of strategy, is to attack your opponent's strategy.
- Sun Tzu
Collection: Opponents
Image of Sun Tzu
Attack him where he is unprepared, appear where you are not expected.
- Sun Tzu
Collection: Art
Image of Sun Tzu
All warfare is based on deception. Therefore, when capable, feign incapacity; when active, inactivity. When near, make it appear that you are far away; when far away, that you are to lure him; feign disorder and strike him. When he concentrates, prepare against him; where he is strong, avoid him. Anger his general and confuse him. Pretend inferiority and encourage his arrogance.
- Sun Tzu
Collection: Strong
Image of Sun Tzu
A warrior who is prepared to fight must also be prepared to die.
- Sun Tzu
Collection: Fighting
Image of Sun Tzu
A leader leads by example not by force.
- Sun Tzu
Collection: Encouragement
Image of Sun Tzu
The true objective of war is peace.
- Sun Tzu
Collection: War