Philip Kotler
In working on any one problem, such as higher minimum wages, so many other issues come into play, such as some businesses possibly closing down, thus creating fewer jobs and more unemployment and incentivizing companies to import more goods from abroad, which leads to even less employment at home, and so on.Collection: Jobs
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies that create jobs to reduce the carbon footprints of offices and buildings and homes.Collection: Jobs
We should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their carbon footprint.Collection: Home
The Republican Party has consistently opposed Obamacare (as costing more), stimulus spending (as increasing inflation), etc., none of which has happened in spite of seven years of their warnings. Their main problem is that they don't have the character to admit that they are wrong. They don't have enough character to rethink their deeply held assumptions.Collection: Party
I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not only for the company's insights into women and men when they buy beauty products or skin products (the DOVE woman, the AXE man), but also as a company seeking to achieve both growth and practicing social responsibility.Collection: Responsibility
One of the major causes of poverty is a lack of family planning. Governments and nonprofit organizations need to encourage poor people to use birth control so that they don't have unexpected babies, which will only make poorer families poorer.Collection: Baby
There is no such thing as a commodity. It is simply a product waiting to be differentiated.Collection: Waiting
Authentic marketing is not the art of selling what you make but knowing what to make!Collection: Art
A great leader is one who surrounds himself with great people who then, collectively, innovate and implement with success. If he tries to do it all by himself, he is an egotist and likely to fail.Collection: People
Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.Collection: Way
Marketing is becoming a battle based on information than on sales power.Collection: Marketing
Watch the product life cycle; but more important, watch the market life cycle.Collection: Important
Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.Collection: Income
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.Collection: Keys
Today you have to run faster to stay in place.Collection: Running
The internet will create the winnerand bury the laggards.Collection: Internet
I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I would encourage their participation in decision making and hope that they can feel free to disagree with me.Collection: Believe
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science.Collection: Book
The theory of marketing is solid but the practice of marketing leaves much to be desired.Collection: Practice
A person without an Apple watch is perfectly content with his present watch but when he sees his friends buying the watch, he will hanker for an Apple watch. The endless cycle of wanting, getting, and wanting again is part of the plot of Capitalism. It is the way Capitalism creates jobs. The only antidote is Buddhism that holds that people might be happier by renouncing desire rather than by striving to satisfy desire. But then how can the economy create enough jobs in a Buddhist society of "less is more."Collection: Buddhist
I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating technologies to make life easier and better. Audi is is all about introducing new technologies to make automobiles safer and better performing.Collection: Sports
My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking.Collection: Responsibility
Your company does not belong inmarkets where it cannot be the best.Collection: Doe
Marketing is the set of human activities directed at facilitating and consummating exchanges.Collection: Marketing
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.Collection: Communication
Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.Collection: Ideas
When managers overdo micromanaging of others, they probably hired the wrong people or failed to give them a clear idea of what each one is to accomplish. I prefer to train employees to be self-managers, just as in an orchestra each performer knows his or her role without being micromanaged.Collection: Self
When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible.Collection: Effectiveness
The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the firm's stakeholders and the quality of the planet. The company will give fair compensation to all the stakeholders and the CEO will not earn more than 20 times the median income of his employees. He will want his employees to rate him, just as he also has to rate them.Collection: Giving
Don’t buy market share. Figure out how to earn it.Collection: Share
There are times when a market such as housing, transportation or the stock or mortgage market keep rising and people with capital want to join in this growth. Soon the markets become overheated, partly because of the abundance of investment money and speculation. This is when the government should raise interest rates and increase the cost of borrowed money. Governments are shy about doing this because it could cause the very recession. Yet this is the best time to do this so that the inevitable recession never reaches the magnitude of the recent Great Recession.Collection: Government