Creating a bridalwear collection was a natural progression from my evening wear collections, which are well known for their softly draped and diaphanous silk gowns.
Confidence and belief in yourself and your vision is absolutely paramount. The fashion industry is tough - be prepared to take advice and criticism along the way, but have unwavering belief in your vision.
I wanted to create a collection of leather handbags which would not only reflect the brand's DNA but also appeal to a busy cosmopolitan woman.
My mum has always been a huge inspiration for me and my work. She loves fashion and has always been so supportive.
You can't deny the experience of a store. It's fantastic if you're a global brand and you've got the power or the funds to support that bricks-and-mortar space, but we certainly weren't and aren't.
We're not waiting for the fashion cycle to have 180 buyers come in and see the collection and go, 'We like it, we'll buy it, and we'll have it in June.' The only one we're selling to is Net-A-Porter, and the rest is through our site.
The last thing I want to appear is remotely jaded or bitter, which it could come across the wrong way.
I have always been clear about what I wanted to do and who I wanted to dress. However, you need that business sense to help direct your talent. Because at the end of the day, you are selling clothes, and that is the reality which we live in.
I don't usually Skype. I've used it once, but my boyfriend had to leave instructions: 'This is how you Skype me.' We do it for the business, of course - we have the site and trade online - but, personally, I'm not passionate about it.
When you start something creative for the first time, you are completely free, no real influences other than your own vision.Collection: Real
Take a second look, you might have not seen it all.Collection: Looks
I don't see myself as a pure fashion designer sending dress after dress down the runway but about wanting those watching my shows to aspire to a certain lifestyle.Collection: Fashion
Color is the thing I'm best known for. If people pigeonhole me, so what? Long live the pink dress!Collection: Color
For me style has something to do with your inner attitude towards clothes and the awareness what sits well on yourself.Collection: Attitude
Ultimately I think I learned a lot from my mother - the way she used fashion to make herself feel better; it was a tool she had and she used it very well. Fashion for her wasn't so far as an escape, but certainly a time where she would sit on her own and prepare what she wanted to wear the next day - it turned into bit of a ritual.Collection: Mother
I remember sitting at the end of my mum's bed being fascinated by her ritual of getting dressed. It was a very methodical and considered process. I suppose you could say she was my first real muse.Collection: Fashion
I've dipped my toe into the beauty world and I'd like to keep it there!Collection: World
I think the biggest shift is the way people look at and have access to fashion. It's already old the minute you've seen it, and we've already moved on. Fashion has become very in and out. Back in the days when I started, you would wait for Vogue to come out, and that is where you would see what people wore that month. Now we are looking at what someone is wearing this second.Collection: Fashion
I love what I do and feel really lucky to still love what I do - I want to get out of bed and go to work at least three out of five days a week! My fear is it ends up any less than three days. But design-wise, I've still got an appetite, a lot more I want to say with my work - the story is not nearly complete!Collection: Wise
I wanted to start a menswear line of slim-fitting, luxury cashmere jumpers in a range of great colors. I know these jumpers will become season-less staples in my own wardrobe. Cashmere and silk printed scarves and hand-beaded T-shirts compliment the line and form a solid foundation for the collection to grow next season.Collection: Hands