William Bernbach
The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.Collection: Success
You have to live with your product, you have to know it through and through, you have to look at it, understand it, love it then, and only then, you can crystallize in one clear thought, one single theme, what must be conveyed about the product to the consumer.Collection: Looks
A principle isn't a principle until it costs you something.Collection: Principles
For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.Collection: Flower
Don't confuse good taste with the absence of taste.Collection: Taste
You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.Collection: Business
Research can trap you into the past.Collection: Business
Is creativity some obscure, esoteric art form? Not on your life. It's the most practical thing a business-man can employ.Collection: Art