Seth

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The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate. – When people ask you to tell them what to do, resist.
- Seth
Collection: Leadership
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We must be talented, powerful and resilient creatures indeed given how much we manage to produce despite the constant undercutting, ridicule and needless censorship we aim at ourselves.
- Seth
Collection: Powerful
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Advertising is just a symptom, a tactic. Marketing is about far more than that.
- Seth
Collection: Marketing
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Just because you’re winning a game doesn’t mean it’s a good game.
- Seth
Collection: Motivational
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While someone can attempt to shame you, shame must also be accepted to be effective. We can't make you feel shame without your participation.
- Seth
Collection: Life
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Take a chance on your own abilities clearly, neither exaggerating them nor under-assessing them.
- Seth
Collection: Chance
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I come here because it is fun. I have fun when I come here. I do not come here because I feel that I have any great responsibility for your beings or welfare. Who am I to set myself against the innate wisdom of your own individual being, or to take upon my invisible shoulders the great privilege or joyful responsibility for your behavior and destiny?
- Seth
Collection: Fun
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Freedom isn't the ability to do whatever you want. It's the willingness to do whatever you want.
- Seth
Collection: Want
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Expectations are the engines of our perceptions.
- Seth
Collection: Expectations
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When you fall in love with the system, you lose the ability to grow.
- Seth
Collection: Falling In Love
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Relying too much on proof distracts you from the real mission–which is emotional connection.
- Seth
Collection: Real
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The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
- Seth
Collection: Marketing
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For at no time are any events predestined. There should be no such word in your vocabulary, for with every moment you change, and every heartbeat is an action, and every action changes every other action.
- Seth
Collection: Vocabulary
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Life is a buzzer box. Poke it.
- Seth
Collection: Buzzers
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In basic terms, civilization is dependent upon the spontaneity and fulfillment of the individual. Your civilization is in sad straits. Not because you are allowed spontaneity or fulfillment to individuals, but because you are denied it, and because your institutions are based upon that premise.
- Seth
Collection: Civilization
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It certainly seems too simple to say what I am going to say, yet it is almost as if you would be better off turning the entire rational approach upside down, taking it for granted that all of its assumptions were false, for they are indeed more false than true.
- Seth
Collection: Simple
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We can't rely on others to be our teachers anymorethe future belongs to individuals who decide to become great bosses (and teachers).
- Seth
Collection: Teacher
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You do not hate anyone you are not capable of loving. Remember that.
- Seth
Collection: Hate
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The dreamer creates his dreams for his own purposes, selecting only those symbols which have meaning to him.
- Seth
Collection: Dream
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The ends do not justify the means
- Seth
Collection: Mean
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If you are love with the perfect, prepare to see it swept away. If you are able to dream of the impossible, it just might happen.
- Seth
Collection: Dream
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It's easier to love a brand when the brand loves you back.
- Seth
Collection: Love You
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It’s better to make a decision, even the wrong one, than to be in limbo.
- Seth
Collection: Business
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Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.
- Seth
Collection: Names
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It doesn't matter if you're right, it matters if you are understood.
- Seth
Collection: Matter
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Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.
- Seth
Collection: People
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Stop advertising and start innovating.
- Seth
Collection: Advertising
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More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don't make stuff. They make meaning.
- Seth
Collection: Self
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Desire is action. In the inner world, your desires bring about their own fulfillment, effortlessly. That inner world, and the exterior one, intersect and interweave. They only appear separate. In the physical world, time may have to elapse, or whatever. Conditions may have to change, or whatever, but the desire will bring about the proper results. The feeling of effortlessness is what is important.
- Seth
Collection: Feelings
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Marketing that works is marketing that people choose to notice.
- Seth
Collection: People
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The longer you wait to launch an innovation, the less your effort is worth.
- Seth
Collection: Effort