Martin Sorrell
The world is changing. And a lot of people in Formula One are starting to understand this.Collection: People
The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.Collection: Gone
And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.Collection: Technology
In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft from the surface of Mars, walked in space and looked down into deep space and got terrified, with the headphones and the goggles.Collection: Space
Despite streaming, despite the rise of tablets and smartphones - all the implications which in theory would make linear TV less important - live sporting events are extremely powerful. But it's not the event alone - it's also what's surrounding it.Collection: Powerful
What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.Collection: Race
Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!Collection: Senior
If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.Collection: Team
[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.Collection: Safety
The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.Collection: Business
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing the Chinese industry the exact reverse of what is happening now. World economics have turned full circle.Collection: Business
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.Collection: Marketing