Kathy Sierra

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Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.
- Kathy Sierra
Collection: Cameras
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Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!
- Kathy Sierra
Collection: Giving
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The secret to building great products is not creating awesome features, it's to make your users awesome.
- Kathy Sierra
Collection: Creating
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Make the right things easy and the wrong things hard to do.
- Kathy Sierra
Collection: Easy
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In many cases, the more you try to compete, the less competitive you actually are.
- Kathy Sierra
Collection: Effectiveness
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It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.
- Kathy Sierra
Collection: Doe
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Just make people better at something they want to be better at.
- Kathy Sierra
Collection: People
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Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.
- Kathy Sierra
Collection: Guy
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The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing photos, coding, or managing a project.
- Kathy Sierra
Collection: Writing
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Give users what they actually want, not what they say they want.
- Kathy Sierra
Collection: Giving
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Amazing, powerful, inspirational - those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.
- Kathy Sierra
Collection: Motivation
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We are all human, and caring about the way something looks and feels does not mean we're superficial--it means we're human. We don't need to exploit sex to recognize that a certain amount of sexiness is both pleasurable and natural.
- Kathy Sierra
Collection: Sex
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Twitter, for all its good, is a hate amplifier.
- Kathy Sierra
Collection: Hate