Jeff Bezos

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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
- Jeff Bezos
Collection: Great
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The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise.
- Jeff Bezos
Collection: Government
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I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space.
- Jeff Bezos
Collection: Space
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The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'
- Jeff Bezos
Collection: Business
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There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
- Jeff Bezos
Collection: Business
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A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- Jeff Bezos
Collection: Business
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No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission.
- Jeff Bezos
Collection: Government
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The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude.
- Jeff Bezos
Collection: Great
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There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.
- Jeff Bezos
Collection: Learning
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I believe you have to be willing to be misunderstood if you're going to innovate.
- Jeff Bezos
Collection: Business
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If you don't understand the details of your business you are going to fail.
- Jeff Bezos
Collection: Business
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We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
- Jeff Bezos
Collection: Experience
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What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.
- Jeff Bezos
Collection: Future
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The reason we chose vertical landing as our recovery architecture is that vertical landing scales really well.
- Jeff Bezos
Collection: Architecture
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Great industries are never made from single companies. There is room in space for a lot of winners.
- Jeff Bezos
Collection: Space
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The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.
- Jeff Bezos
Collection: Best
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The human brain is an incredible pattern-matching machine.
- Jeff Bezos
Collection: Science
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Once you get into space, you can really unleash a lot of creativity, but the launch itself? I have been through all of the creative ways, and believe me, chemical rockets are the best.
- Jeff Bezos
Collection: Space
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I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.
- Jeff Bezos
Collection: Work
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We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business.
- Jeff Bezos
Collection: Positive
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Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.
- Jeff Bezos
Collection: Leadership
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The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.
- Jeff Bezos
Collection: Home
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I've always been at the intersection of computers and whatever they can revolutionize.
- Jeff Bezos
Collection: Computers
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Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.
- Jeff Bezos
Collection: Science
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I think there are going to be a bunch of tablet-like devices. It's really a different product category.
- Jeff Bezos
Collection: Technology
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Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles.
- Jeff Bezos
Collection: Car
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What's dangerous is not to evolve.
- Jeff Bezos
Collection: Change
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It's not an experiment if you know it's going to work.
- Jeff Bezos
Collection: Work
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Life's too short to hang out with people who aren't resourceful.
- Jeff Bezos
Collection: Life
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When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space.
- Jeff Bezos
Collection: Space
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People will visit Mars, they will settle mars, and we should because it's cool.
- Jeff Bezos
Collection: Cool
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I grew up reading science fiction.
- Jeff Bezos
Collection: Science
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What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.
- Jeff Bezos
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If you can't tolerate critics, don't do anything new or interesting.
- Jeff Bezos
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I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
- Jeff Bezos
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If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
- Jeff Bezos
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Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
- Jeff Bezos
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If you only do things where you know the answer in advance, your company goes away.
- Jeff Bezos
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There'll always be serendipity involved in discovery.
- Jeff Bezos
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The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.
- Jeff Bezos
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We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
- Jeff Bezos
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The solar system can support a trillion humans. And then we'd have a thousand Mozarts and a thousand Einsteins.
- Jeff Bezos
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If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
- Jeff Bezos
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Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.
- Jeff Bezos
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Our motto at Blue Origin is 'Gradatim Ferociter': 'Step by Step, Ferociously.'
- Jeff Bezos
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A company shouldn't get addicted to being shiny, because shiny doesn't last.
- Jeff Bezos
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Part of company culture is path-dependent - it's the lessons you learn along the way.
- Jeff Bezos
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Two kids in their dorm room can't start anything important in space today. That's why I want to take the assets I have from Amazon and translate that into the heavy-lifting infrastructure that will allow the next generation to have dynamic entrepreneurialism in space, to build that transportation network.
- Jeff Bezos
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You know you're not anonymous on our site. We're greeting you by name, showing you past purchases, to the degree that you can arrange to have transparency combined with an explanation of what the consumer benefit is.
- Jeff Bezos
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Infrastructure web services had to happen.
- Jeff Bezos