If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.Collection: Great
The question really is, are you improving the world? And you can do that in many models. You can do that in government, you can do that in a nonprofit, and you can do it in commercial enterprise.Collection: Government
I have won this lottery. It's a gigantic lottery, and it's called Amazon.com. And I'm using my lottery winnings to push us a little further into space.Collection: Space
The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'Collection: Business
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.Collection: Business
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.Collection: Business
No matter what your mission is, have some notion in your head. Forget the model, whether it's government or nonprofit or profit. Ask yourself the more important question: Is my mission improving the world? Are you sure about it? Seek to disconfirm that all the time. And if you can, change your mission.Collection: Government
The special ops guys and the firefighters around the world have this great phrase. They say, 'Slow is smooth, and smooth is fast,' and that is true. Everything I've accomplished in my life has been because of that attitude.Collection: Great
There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.Collection: Learning
I believe you have to be willing to be misunderstood if you're going to innovate.Collection: Business
If you don't understand the details of your business you are going to fail.Collection: Business
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.Collection: Experience
What we need to do is always lean into the future; when the world changes around you and when it changes against you - what used to be a tail wind is now a head wind - you have to lean into that and figure out what to do because complaining isn't a strategy.Collection: Future
The reason we chose vertical landing as our recovery architecture is that vertical landing scales really well.Collection: Architecture
Great industries are never made from single companies. There is room in space for a lot of winners.Collection: Space
The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works.Collection: Best
The human brain is an incredible pattern-matching machine.Collection: Science
Once you get into space, you can really unleash a lot of creativity, but the launch itself? I have been through all of the creative ways, and believe me, chemical rockets are the best.Collection: Space
I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.Collection: Work
We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business.Collection: Positive
Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.Collection: Leadership
The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.Collection: Home
I've always been at the intersection of computers and whatever they can revolutionize.Collection: Computers
Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration.Collection: Science
I think there are going to be a bunch of tablet-like devices. It's really a different product category.Collection: Technology
Humans are unbelievably data efficient. You don't have to drive 1 million miles to drive a car, but the way we teach a self-driving car is have it drive a million miles.Collection: Car
What's dangerous is not to evolve.Collection: Change
It's not an experiment if you know it's going to work.Collection: Work
Life's too short to hang out with people who aren't resourceful.Collection: Life
When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space.Collection: Space
People will visit Mars, they will settle mars, and we should because it's cool.Collection: Cool
I grew up reading science fiction.Collection: Science
What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.
I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.
The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.
We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient.
The solar system can support a trillion humans. And then we'd have a thousand Mozarts and a thousand Einsteins.
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress.
Two kids in their dorm room can't start anything important in space today. That's why I want to take the assets I have from Amazon and translate that into the heavy-lifting infrastructure that will allow the next generation to have dynamic entrepreneurialism in space, to build that transportation network.
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