Jay Abraham
If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.Collection: Believe
The key to all of life is understanding how to add value to others.Collection: Keys
As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges.Collection: Opportunity
Sell the benefit, not your company or the product. People buy results, not features.Collection: Business
The key of all life is value. Value is not what you get, it's what you give.Collection: Keys
You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence and success. The problem is, you just don't see them.Collection: Success
The greatest determinant of greatness is going to be our ability to collaborate with others who have pieces of the puzzle we don't.Collection: Greatness
No one ever succeeds without the help of others.Collection: Design
Understand that you need to sell you and your ideas in order to advance your career, gain more respect, and increase your success, influence and income.Collection: Order
People are silently begging to be acknowledged, informed, given advance opportunities and led to action.Collection: Opportunity
If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.Collection: Success
The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.Collection: Marketing
Without integrity, no company can have positive word of mouthCollection: Integrity
If you can be interested in other people you can own the world.Collection: People
Companies thrive on the basis of the stories they tell.Collection: Stories
Innovation basically involves making obsolete that which you did before.Collection: Innovation
An amazing thing, the human brain. Capable of understanding incredibly complex and intricate concepts. Yet at times unable to recognize the obvious and simple.Collection: Wisdom
Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.Collection: Writing
Tell people what specific action to take.Collection: People
Without integrity, no company can have positive word of mouth.Collection: Integrity