Rumi Neely
In the beginning I just was dreaming about working in fashion at all, no matter what the role would be, and it just seemed so unlikely. I was living in San Diego and it seemed so far away.Collection: Dream
I feel like doing basic, casual pieces and then doing really elevated, more unexpected things is becoming more possible. I feel like I do eventually want to be able to address more categories, like active or evening.Collection: Addresses
I'm such a maniac about just having every last possible bit feel just as if so much care was put into it, and it was. It's almost like a really selfish experience to wear one of our slip dresses or one of our blouses because it's so luxurious in a secret way.Collection: Selfish
It sounds insane, I know, but I think that - I'm so lucky because I basically am my own muse.Collection: Thinking
I've been so lucky that there's been such an intense and positive response to the line. It's one of the craziest things.Collection: Lines
Any type of commercialization or, like I said, watering that idea down would be so damaging and frankly, be pretty uninspiring to me, because the fact that every piece is like my dream thing that I just can't get enough of and am just so excited to wear, is just the whole point of it.Collection: Dream
I think that for the position that I'm in the strongest thing that I can do is produce pieces that are exactly the thing that I want them to be.Collection: Thinking
I think that our strength is actually how niche our product is, and not that it's very commercial and very similar to things that are out there already.Collection: Thinking
It's really cool because it's all exactly my vision. I'm not watering anything down.Collection: Vision
I definitely think about the types of girls that I think would like a certain thing, but at the end of the day it's the most pure expression of myself, let's say, what I'm doing and what I want to create.Collection: Girl
I can get into my own head [and] not have to really envision that girl. I am that girl and I know what I want something to feel like and move like. It's really inspiring, of course, to see so many girls wearing the line and I love their take on it, it almost feels like this religion or something at this point. It's really exciting.Collection: Girl
Everything kind of was leading towards that and I had so many specific ideas always about how exactly I wanted something to look. I would customize so many things in my wardrobe that were vintage or things that I was buying, and it just really all aligned and the timing was perfect.Collection: Ideas
I started my blog - never thought that would have an audience, and that turned into such a huge, life-changing career for me. I definitely wanted it, I just didn't fully plan on it, of course.Collection: Life Changing
I've always been into chokers. They're definitely having a big moment right now, and that's so cool.Collection: Moments