Raf Simons

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I couldn't go now to a brand that had a niche attitude like... gothic. I couldn't do that. Well, I could do it, but I wouldn't find it interesting, challenging.
- Raf Simons
Collection: Attitude
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I know this independence is what people like most about my brand.
- Raf Simons
Collection: Independence
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Until I was eighteen, I did not know that you could study fashion design or art. I really didn't know. I already had my nose in the art world; I was already looking at things, but I didn't really get it that you could study that because my school was a very different environment.
- Raf Simons
Collection: Design
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Computers let people avoid people, going out to explore. It's so different to just open a website instead of looking at a Picasso in a museum in Paris.
- Raf Simons
Collection: Computers
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As an industrial designer, you design the thing by yourself, and then it goes away from you, whereas fashion is in constant relation to the body and to psychology. It makes it more complicated, and it makes it more challenging.
- Raf Simons
Collection: Design
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In fashion design, you can divide people into two groups. You have people who come with an aesthetic that is there forever, even if it evolves. Then you have people I call 'jumpers.' One season it can be this; the next season it's completely something else. I always knew I am more of a jumper.
- Raf Simons
Collection: Design
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I am somebody who focuses on a dialogue between generations - that's the drive of my work. I believe the young generation take the power; they'll take over at one point, but the older generation, they'll push it away only because of the fear. I'm the opposite; I'm curious.
- Raf Simons
Collection: Fear
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My dad only ever talked about two things: bicycles and Mercedes.
- Raf Simons
Collection: Dad
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You cannot have adoration without being criticized.
- Raf Simons
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We all know and we all perceive Christian Dior in a very specific way.
- Raf Simons
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I'm a designer, and for me, things are always evolving, and such evolution is necessary.
- Raf Simons
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
- Raf Simons
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I want to get away from couture just being done for a picture or for a single moment on the red carpet. I want to try and convince women that couture can be worn in the day and that there's a reality and relevance there, because that's what Mr. Christian Dior wanted.
- Raf Simons
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My inspiration is endless; I can't define it. It is a constant flow and evolution. In general, I'm taking it from everywhere. People get nervous when they walk with me, as I'll see something and suddenly have to text it to myself.
- Raf Simons
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I am always attracted to the moments when a person who is associated with a certain message, image or sensibility evolves. I am very interested in how audiences respond to that maturation and absorb the evolution.
- Raf Simons
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There's a very different kind of psychology going on in the fashion scene than in art. When artists connect to a system because they want to make a living, it's their own choice. In fashion, designers don't have that choice.
- Raf Simons
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I was raised in a very happy nest by very happy people, and I like to think that those are enough ingredients to make me succeed at Dior.
- Raf Simons
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The Chanel woman? I don't even need to see; I smell her from round the corner.
- Raf Simons
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I'm not so rock and roll. I'm more techno.
- Raf Simons
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If I see a fashion show with literal influences, it doesn't make me think any more. It doesn't make me dream.
- Raf Simons
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I'm shy, but not on a one-to-one basis. Over the years, I have become acclimatised to a bit of publicity.
- Raf Simons
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My mother was a cleaning lady all her life.
- Raf Simons
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What I've been conscious of, from the beginning is that I can't be Jil Sander.
- Raf Simons
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In the nineties, it was common to see people who expressed themselves through one designer - the Jil Sander woman, the Martin Margiela woman. You saw her on the street, and you knew who she was.
- Raf Simons
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I'd like to see fashion slow down a bit. What freaks me out about fashion today is the speed - the speed of consuming, the speed of ideas. When fashion moves so fast, it takes away something I always loved, which is the idea that fashion should be slightly elusive. Hard to grasp, hard to find.
- Raf Simons
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My point of view is that if I love a certain kind of beauty, I want more of that beauty. I don't need 200 different beauties.
- Raf Simons
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My ideas for the next collection always happen a couple of months before the show. I have learned to shut up and not bother my assistants with it.
- Raf Simons
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For me, Warhol made so much sense.
- Raf Simons
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I'm fascinated by the way Diane Arbus saw things. She came from this fashion background and then twisted it.
- Raf Simons
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You can instantly spot a Chanel woman, so I want to develop the Dior woman.
- Raf Simons
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I like very much to put on fashion shows.
- Raf Simons
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I fantasise about what the future could be in terms of aesthetic and psychology. It's the most difficult thing to do because you have to start from the past - your favourite architect, your favourite song - you take it all with you.
- Raf Simons
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In my opinion, Christian Dior was never, ever theatre.
- Raf Simons
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My challenge is to find a beautiful balance: to make women beautiful, to make a woman dream to wear a beautiful outfit.
- Raf Simons
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Fashion is so mass-produced now; I hope there will come a refocus on how people see couture. And I would also hope for a new focus on the craft.
- Raf Simons
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Fashion has a long interest in collaborative situations.
- Raf Simons
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I don't have so many things in the fashion world that interest me. It's probably because I am so deeply into it. Often when you go very deep into something, you also discover what it's about, and you understand it better. With the art world, I still have a lot of curiosity.
- Raf Simons
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The fashion thing is something I do, and yes, it is definitely also becoming a part of myself and my personality. It also doesn't really feel like a job, either: it's a dream or a passion or something.
- Raf Simons
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One of the first things I picked up when I was very, very young out of a record store was work from Peter Saville - the early things he used to do for Factory Records.
- Raf Simons
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I was growing up in the New Wave period, but that wasn't allowed in school. I remember moments when they wouldn't let four people dressed in black stand together on the playground.
- Raf Simons
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Dress codes and gestures and attitudes have always inspired me, as has youth culture in general, although now I question it more. If you analyze youth cultures over history, there has always been something strict about them - you have to be like this or like that.
- Raf Simons
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Our society wants things to grow, and our society wants things to become bigger and bigger. Everything has to be put under the spotlight.
- Raf Simons
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I'm usually very attracted to things that I can't define. If something's too clear, it's very often not inspiring to me anymore.
- Raf Simons
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I find it fascinating to see the fact that women want to buy things that they see on men.
- Raf Simons
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Every weekend, I'm on the highway to Antwerp. I need to be there, to have the calm. It's a whole different life: I jump on my bike, and it's so small, I can be anywhere in a minute. I like to be at home when there's free time because when you're at a big company, you're constantly surrounded by 30 people.
- Raf Simons
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I'm very scared sometimes that fashion might attack its own magic by the amount of exposure.
- Raf Simons
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I never really have to sit at a desk thinking, 'What should I do now?' It doesn't work like that for me, and it never has. My thinking process is constant.
- Raf Simons
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My own brand will stand or fall because of me. Dior won't fall if I fall. It will also still stand if I'm not there. I'm coming in there, and it's like a - I don't know the English word - like a passage.
- Raf Simons
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There are people who, if they see something in couture that they perceive as ready-to-wear, they're in shock.
- Raf Simons
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L.A. interests me, the whole band scene and relaxed carefree feel, but it does not mean you have to dress like a hippy.
- Raf Simons