The fashion industry is all about storytelling and craftsmanship. Sustainability adds value because it makes that backstory even more impactful.Collection: Fashion
I've always been proud to work in the fashion world, but when I discovered how much pollution the apparel industry is responsible for - nearly 10 percent of global carbon emissions - I was shocked. I think it's really embarrassing for every one of us involved in the process.Collection: Fashion
Nothing can be 100 percent sustainable, but every effort makes an impact.Collection: Effort
The garments of the future will be made from the kinds of materials that harvest energy from the sun and wind, and can collect data from your body - the steps you take, the moves you make - and adjust your body temperature when you start to feel cold or warm.Collection: Moving
I was born in Siberia, where the biggest oil reserves in Russia are, and I grew up thinking that there was nothing worse for our planet than the oil industry.Collection: Thinking
I was born in Siberia, which supplies nearly 80 percent of Russia's oil and natural gas resources, so I've always been aware of how big a pollutant that industry is. But it was a huge wake-up call to learn that the fashion industry is the second-largest polluter after oil.Collection: Fashion