Don't be evil- apparently people like it better than "Be good".Collection: People
You can try to control people, or you can try to have a system that represents reality. I find that knowing what's really happening is more important than trying to control people.Collection: Technology
The moments that we have with friends and family, the chances that we have to make a big difference in the world or even to make a small difference to the ones we love, all those wonderful chances that life gives us, life also takes away. It can happen fast and a whole lot sooner than you think.Collection: Thinking
As a precaution, we’re making machines extremely heavy with very tiny legs.Collection: Machines
I like going to Burning Man, for example. That's an environment where people can try out different things. I think as technologists we should have some safe places where we can try out some new things and figure out what is the effect on society, what's the effect on people, without having to deploy kind of into the normal world.Collection: Men
The ultimate search engine... would understand exactly what you mean and give back exactly what you want.Collection: Mean
Excellence matters, and technology advances so fast that the potential for improvement is tremendous. So, since becoming CEO again, I've pushed hard to increase our velocity, improve our execution, and focus on the big bets that will make a difference in the world.Collection: Technology