Kevin Plank
The companies that do well are the companies that use math.
We want to shine a light on this great city of Baltimore. I can tell you, I love this city.
Every great brand is like a great story.
If I had been out in the industry instead of being a college kid who had an idea for another T-shirt, I would have been too scared to do anything.
I don't like my competition. At all.
I didn't like the way a wet cotton T-shirt felt under my equipment. There had to be something better.
The world cannot continue to build larger health care systems where you just sit around and wait for people to get sick.
If Facebook owns social, if LinkedIn owns business, who owns your health?
I don't have the option of getting fat. I like to try as much of our products as I can. Our sample size is size large, and I can't fit into our samples unless I'm at that size.
We don't care which products you like, but you should be using UnderArmour.com - which is now MapMyFitness - and having a reason to visit us every day.
We are not going to do ourselves any favors by buying into what's printed in newspapers.
We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.
There is some little boy and some little girl out there, somewhere, who believe that when they put Under Armour on, they can do just a little bit more.
In my industry, a shirt and a shoe are still made the exact same way they were 80 years ago.
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.
I don't believe in flagship retail, because the definition of flagship retail is that it's a marketing expense, and it's going to lose money.
The ability to touch people and literally change lives is incredibly relevant in a consumer-products company.
Great brands are meant to be great aggregators.
My kids have been watching a lot of 'My Little Pony,' and it's rubbing off on me.
Blowing people's minds is one of my favorite things to do.
People say they'll pay more for something made in the U.S., but they won't actually do it.
If you're going to start a company, it's not going to be in the millions of dollars, but it's going to be something - for a lot of these kids - out of the trunk of their car, the same way that I did.
The Small Business Administration was fundamental in helping our company. There's great initiative from the government if you know the right places to look.
Everybody is an expert. But at Under Armour, I want people to control what they can control. Leave the pontificating to everyone else. Leave all that negative talk to everyone else.
Winning, I believe, is a culture just as much as losing is.
People look great in leggings and shorts and athletic clothes.
Nothing ever surprises me about the market.
The idea of insider information to me is almost, like, laughable.
When I tell you it's an Under Armour T-shirt, your question should be, 'What's it do?'
Stop with the stupid messages. I don't need a message that says, 'Go on, you can do it today.' What does that mean?!
I run five miles three times a week; I log everything. I look up routes when I travel.
I'm a sporting goods guy.
I love Monopoly. You know why? When I play Monopoly with you, I'm going to buy everything from Baltic Avenue to Marvin Gardens. If you get to my side of the board, you'd better roll boxcars, or you're going to pay rent.
It's absurd that you know more about your car than you know about your body.
I like people who go. I love energy.
In getting Under Armour started, like any business, I think, number one, you need a great idea. But it's also about who you know.
I was a not-big-enough, not-fast-enough football player who wanted a little bit of an edge on the field. I figured my own sweat, if I could get that off my body, and more importantly, the weight that stood behind it, that would help.
Go find out if you can make your product. Once you make it, stop projecting what's going to happen and go find out whether your product can sell. Find out whether someone is willing to take hard-earned cash out of their pocket and exchange it for your product.
Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.
I love Under Armour, and I would like stockholders to know that I am very committed to our company.
I want Baltimore to be the coolest city in the world.
At some point in your life, you'll find yourself in a similar position: Surrounded by people who are smarter, faster, who have more experience and more money - and you'll just have to find a way. And you'll have to do it with passion.
Passion means finding a way.
There's an entrepreneur right now, scared to death, making excuses, saying, 'It's not the right time just yet.' There's no such thing as a good time. I started an apparel-manufacturing business in the tech-boom years. I mean, come on. Get out of your garage and go take a chance, and start your business.Collection: Success
One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.Collection: Want
Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our stories makes sense to the one in front of it and make sense to the one after it. There is no such thing as an overnight success. You have to get up and put your work boots on every single day.Collection: Jobs
Where can we take no the product, but the idea?Collection: Ideas
Best merchants are the ones who dictate cool, not those who try to predict it!Collection: Trying