Kevin Plank

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Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
- Kevin Plank
Collection: Inspirational
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Your attitude is contagious.
- Kevin Plank
Collection: Attitude
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Brands are all about trust. That trust is built in drops and lost in buckets.
- Kevin Plank
Collection: Trust
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Leadership is... to make sure you never limit the idea or opportunity.
- Kevin Plank
Collection: Leadership
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Success doesn't happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers.
- Kevin Plank
Collection: Success
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The purpose of Disneyland is to make people smile.
- Kevin Plank
Collection: Smile
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Wipe the tears away, stand up, be a man, run your business, find a way.
- Kevin Plank
Collection: Business
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I'm a big advocate of the power of positive thinking, particularly for small businesses.
- Kevin Plank
Collection: Positive
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All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.
- Kevin Plank
Collection: Fitness
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Brands are about editing.
- Kevin Plank
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I was always... naive enough to not know what I could not accomplish.
- Kevin Plank
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I believe people change. I think that they can learn from mistakes.
- Kevin Plank
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Everyone must have a voice, and everyone deserves clarity.
- Kevin Plank
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I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.
- Kevin Plank
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I wanted to make the world's greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an afterthought.
- Kevin Plank
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The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.
- Kevin Plank
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The best merchants in the world aren't the ones predicting what's cool next; we're the ones dictating what's cool next.
- Kevin Plank
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There's no such thing as a good time. I started an apparel-manufacturing business in the tech-boom years. I mean, come on. Get out of your garage and go take a chance and start your business.
- Kevin Plank
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Any self-respecting entrepreneur has borrowed money from their mother at some point.
- Kevin Plank
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Maryland is one of the greatest schools that we have in this country.
- Kevin Plank
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Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?
- Kevin Plank
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At Under Armour, we've created a very strong culture, a culture that first and foremost is built on people.
- Kevin Plank
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I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot of team projects. Well I was the guy who gave the presentations for the team projects.
- Kevin Plank
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Great companies have to manage the cadence of what they do.
- Kevin Plank
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People of Baltimore, if you want to simply learn a new trade, if you want to join the Foundry, it's a membership. It's like joining a gym, and you can go and meet other entrepreneurs like you. You can talk about how to get financing. You can take a class on how to sew. You can take a class and say, 'I want to be an electrician.'
- Kevin Plank
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I want people to believe in themselves. I want intellectual curiosity. I want someone who realizes that they don't know it all and that they're dying to learn.
- Kevin Plank
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Being green means preventing waste.
- Kevin Plank
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San Francisco is one of the worst-dressed cities in the world, bar none.
- Kevin Plank
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It's a fire, it's a passion to get out and to create and to innovate. And that I've always enjoyed and I've always been very proud of is that the people I've done business with, the people around me have always made money.
- Kevin Plank
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I've always been a hustler.
- Kevin Plank
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Motivation, passion, and focus have to come from the top.
- Kevin Plank
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I don't want to be characterized as the big booster guy.
- Kevin Plank
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When you're winning, you're creating a dynasty.
- Kevin Plank
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My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says 'Rolling Stones,' 'Lollapalooza,' or whatever. On the outside they're 10 or 15 bucks. We were the guys selling them for 10 or 15 bucks.
- Kevin Plank
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You need to put your hands around the throat of your business, and you need to run it. There's no other way.
- Kevin Plank
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I was always telling people I was doing great, even if I wasn't.
- Kevin Plank
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I'm usually a pretty intense person. Give me an inch, and I'm going to go.
- Kevin Plank
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I've got a pretty addictive personality.
- Kevin Plank
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When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'
- Kevin Plank
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Randy Edsall is a good, strong, decent man who is working his tail off on behalf of the University of Maryland. And there are more people that want to spend their days burning things down than building it up. At least just stop rooting against him. You know, give the guy a chance.
- Kevin Plank
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We need to stop making wide-body seats on airplanes, stop accommodating that, because it's not healthy.
- Kevin Plank
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As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.
- Kevin Plank
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My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back of a truck, heading to Pimlico at 6 A.M. to mark our place in the middle of the Preakness infield, where we never saw a horse run.
- Kevin Plank
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You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.
- Kevin Plank
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I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.
- Kevin Plank
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It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!
- Kevin Plank
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Employees get things done. Partners get things done done. But owners get things done done done.
- Kevin Plank
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People like being on winning teams.
- Kevin Plank
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In getting Under Armour started, like any business, I think, number one, you need a great idea.
- Kevin Plank
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The markets are efficient over time.
- Kevin Plank