Most good writing is clear, vigorous, honest, alive, sensuous, appropriate, unsentimental, rhythmic, without pretension, fresh, metaphorical, evocative in sound, economical, authoritative, surprising, memorable, and light.

- Ken Macrorie

Collection: MemorableCopy Quote

Good writing is formed partly through plan and partly through accident.

- Ken Macrorie

Collection: WritingCopy Quote