Jonah Berger
Going viral isn’t random, magic, or luck. It’s a science.Collection: Magic
People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.Collection: Thinking
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.Collection: People
Connecting with others is rewarding; it makes us feel like we're not alone in the world.Collection: World
Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.Collection: Decision
If something is built to show, it's build to grow.Collection: Shows
Marketing is about spreading the love.Collection: Marketing
Top of mind means tip of tongue.Collection: Mean
People don't need to be paid to be motivated.Collection: People
Virality isn’t born, it’s made.Collection: Born