George Lois
You can be cautious or you can be creative, but there’s no such thing as a Cautious Creative.Collection: Creative
Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.Collection: Inspirational
Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.Collection: Eye
Creativity can solve almost any problem.Collection: Creativity
The more creative you are the more trouble you're in. You have to be courageous!Collection: Creative
Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.Collection: Creativity
Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow. The sooner you identify that bliss, which surely resides in the soul of most human beings, the greater your chance of a truly successful life. In the act of creativity, being careful guarantees sameness and mediocrity, which means your work will be invisible. Better to be reckless than careful. Better to be bold than safe. Better to have your work seen and remembered, or you've struck out. There is no middle ground.Collection: Love You
Nothing great can come of more than three people in a room.Collection: People
Working hard and doing doing great work is as imperative as breathing. Creating great work warms the heart and enriches the soul. Those of us lucky enough to spend our days doing something we love, something we're good at, are rich. If you do not work passionately (even furiously) at being the best in the world at what you do, you fail your talent, your destiny, and your god.Collection: Heart
Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.Collection: Fear
A cautious creative is an oxymoron.Collection: Creative
The joy of the creative process, minute by minute, hour after hour, day by day, is the sublime path to true happiness.Collection: Creative
Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work.Collection: Jobs
Only mediocre ideas can be tested.Collection: Ideas
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do.Collection: Art
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.Collection: Moving
Never, ever, work for bad peopleCollection: People
Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.Collection: Love You
Onwards and upwards, and never give your failures a second thought.Collection: Giving
If a man does not work passionately - even furiously - at being the best in the world at what he does, he fails his talent, his destiny, and his God.Collection: Ambition
The accurate measure of a human being is what he or she actually gets done.Collection: Done
I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.Collection: Eye
The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.Collection: Business
Never listen to music when you're trying go come up with a Big Idea.Collection: Ideas
But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about?Collection: Morning