Everybody hates Goodell. He unifies all Patriots fans, all New England, everybody hates him equally. He's really a hated guy.
The motto is, control our destiny, do new things, where we talk directly with our consumers and aren't dependent on ad revenue.
I feel like I see more and more Neapolitan style, that I call 'fancy pizza' - that's not my cup of tea; I think it all tastes the same.