Bernice Fitz-Gibbon
Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?Collection: Creativity
A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.Collection: Wise
Creativity varies inversely with the number of cooks involved in the broth.Collection: Inspirational
To be a success in advertising you must want to fill other people with a passion for possession.Collection: Passion
Creativity often consists of merely turning up what is already there.Collection: Creativity
It's smart to be thrifty.Collection: Smart
deferring gratification is a good definition of being civilized.Collection: Patience
Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.Collection: Dream
Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.Collection: Beautiful
Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.Collection: Sight